You have searched for all files sorted by bizobject

This matrix rates web site features vs. their ability to meet specific marketing objectives.

This slide makes a case for data analytics for customer-driven organizations. It asks the question “Why data analytics now?” and answers the question using external drivers, internal drivers, and new enablers.

This chart shows how financial benefits of data mining projects rise as their costs shrink over time.

This classic Harvey ball chart shows the progress of different CRM initiatives against three different business units. It is used here to establish CRM priorities.

This perpetual cycle graphic shows the process for routing and managing a new lead in a B2B service business.

This is a neat comparison between segments and clusters, which are often confused/misused by marketers who don’t understand them.

This grid provides simple, non-technical definitions for data analysis terms, including classification, estimation, prediction, affinity grouping, clustering, and description. Simple metaphors are provided for each.

This graphic is used to show the financial impact of setting client acquisition goals.

This is an MS Word form that is used for an Annual Employee Performance Review. It is focused on the consulting/marketing agency business, but could be used for...

This graphic shows three services areas (strategic branding, CRM, integrated communications) set along a project management or business lifecycle continuum.

This is an overarching framework which attempts to exhaustively show all of the areas of customer relationship management.

This pyramid shows how business decisions can be made with more sophisticated means as an organization matures.

This slide is a tidy catalog of what questions marketing should be asking about their customers.

This graphic shows three Cs of defining a brand: company, competitors, and the customer.

This analysis framework provides a series of cross points to discuss brand messages across (the cutely named ) seven ‘Cs’: Customers, company, competitors, cost, control, convenience, confidence. The sum of the cross points is a definitive word f Filetype: Powerpoint
File length: 1 Powerpoint slide.
A la carte price: $35.00 USD

SEE DETAIL PAGE and DOWNLOAD