You have searched for files by Data mining under the category practice

This is a six-page proposal in Word that describes a simultaneous data mining project and marketing planning project. It would be used to sell work for a data-intensive marketing project.

This chart shows a very top level database implementation approach (presumably an analytics or marketing database). The approach is repeated four times to represent different business units. One phase is shaded in.

This plan shows the steps/phases in a combined marketing strategy and data analytics project.

This 9-step marketing project approach takes a group through the marketing planning phases while simultaneously conducting a data analytics (data mart) project.

This grid provides simple, non-technical definitions for data analysis terms, including classification, estimation, prediction, affinity grouping, clustering, and description. Simple metaphors are provided for each.

This is a neat slide to describe to fussy marketers why data is incomplete, non-existent, or corrupted. It shows real, easy-to-understand data corruption events. Additionally, it creates formal ‘names’ for each phase of the cycle.

This is a top-line view of a data mining methodology. Its six stages are Assess, Build, Experiment, Mine, Deliver, and Measure.

Filetype: Powerpoint
File length: 1 Powerpoint slide.
A la carte price: $35.00 USD

SEE DETAIL PAGE and DOWNLOAD

This chart shows how financial benefits of data mining projects rise as their costs shrink over time.

This slide makes a case for data analytics for customer-driven organizations. It asks the question “Why data analytics now?” and answers the question using external drivers, internal drivers, and new enablers.

This slide illustrates how data analysis can find patterns among customers who may have similar buying patterns.

This slide illustrates how data analysis can find patterns among customers who may have similar buying patterns. By finding customers who meet the buying pattern criteria, but haven’t yet bought all of the items, we can build a targeted list... Filetype: Powerpoint
File length: 1 Powerpoint presentation.
A la carte price: $35.00 USD

SEE DETAIL PAGE and DOWNLOAD

This illustration explains that data analysis, although very analytical by marketing standards, is very much like counting cards. This is the central story of why data mining returns propensity vs. definitive answers.

This slide illustrates how a trained data model can guide two fundamental marketing decisions: determining what the right tactics are (such as creating a specific offer) and identifying the right customers to market to (i.e., picking the right lis Filetype: Powerpoint
File length: 1 Powerpoint slide.
A la carte price: $35.00 USD

SEE DETAIL PAGE and DOWNLOAD

This is a top-level process flow diagram that shows how to conduct market data analysis by ‘training’ a data model.

This is a neat comparison between segments and clusters, which are often confused/misused by marketers who don’t understand them.