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This slide shows how three categories of business goals meet together to form overall company goals. This view is very marketing-centric. Filetype: Powerpoint
File length: 1 PowerPoint slide.
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This multi-track project approach would be used to conduct a branding and communication project, with some validation of the product being sent. It is broken into phases to show how a consulting team might price it.

This market positioning framework is a complex, but useful, illustration that shows the complexity of choosing a market positioning. It shows six dimensions of market positioning in an “impossible” cube (impossible because it attempts...

This value proposition slide is used to explain the offerings of a marketing consulting firm.

This top-level project plan shows the tasks or phases in conducting a rapid company naming (or re-naming) project.

This is a sample marketing section of a business plan for a newly launched web/internet services.

This plan shows the necessary steps and timing for a first step (i.e., a new product or company) marketing plan. These activities would be the basics to complete to get started.

This detailed, 4-page plan explains the major steps, sub-steps and detailed worksteps, activities, and deliverables (on the 3 other pages) for a brand/communication project.

This top-view timeline/Gantt variation shows a project approach to performing a marketing launch of new (or newly branded) company or product.

This pyramid graphic shows a two flows of information: one on activities to complete a vision, identity and communication strategy, and the other are benefits derived from the activity.

This graphic/list shows how a web development and outsourcing company frames its core service offering of e-solutions and staff augmentation.

This method (or process) shows the steps to choosing a brand name for a company or product.

This project map shows 12 steps to conducting a marketing and branding project.

This hexagon version of a Venn diagram shows three different components of a marketing agency’s service offering. In this case, its marketing and business planning, strategic communications and branding, data and technology.