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You have searched for leaplines with the keywords: Understand products, services and customers Create a new search... See document results...
LeapThought has found 107 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
 |
Understand products, services and customers |
CRM,
marketing assessment activities,
CRM,
understand
|
 |
Understand core products and services |
z - no trend,
marketing assessment activities,
z - no function,
understand
|
 |
Fulfil products and services |
z - no trend,
operational objective,
products,
fulfill
|
 |
Develop offers, products and services |
z - no trend,
strategy development activities,
products,
develop
|
 |
Review products and services |
product management,
assessment activities,
products,
review
|
 |
Products and services that match domain expertise |
z - no trend,
sales advantage,
z - no function,
z - no action
|
 |
Understand what customers think of company |
CRM,
customer research,
research,
understand
|
 |
Intuitive linkage of expertise to core marketable products and services |
z - no trend,
content consideration,
marketing,
z - no action
|
 |
Understand customers’ needs |
CRM,
customer research,
research,
understand
|
 |
Successful delivery and execution of products and services |
z - no trend,
operations planning activities,
operations,
z - no action
|
 |
Pioneer new products - ‘productize’ services |
z - no trend,
tactic,
R&D,
pioneer
|
|
|
 |
Begun developing new products and services |
z - no trend,
tactic,
R&D,
begun
|
 |
Build awareness and develop demand for new products, services |
z - no trend,
marketing objective,
marketing,
build
|
 |
Internet Assessment and Usability of Products and Services |
internet,
assessment activities,
research,
z - no action
|
 |
Interview key customers, including supporters, former customers and prospects who went with a competitor |
z - no trend,
customer research,
consulting,
interview
|
 |
Interview key customers, including supporters, former customers and prospects who went with a competitor |
CRM,
customer research,
marketing,
interview
|
 |
Understand explicit economic implications |
ROI,
business case activities,
finance,
understand
|
 |
Understand company operating environment |
z - no trend,
assessment activities,
management,
understand
|
 |
Understand baseline implications of existing systems |
z - no trend,
technology assessment,
IT,
understand
|
 |
We understand our own revenue requirements |
z - no trend,
strategy development activities,
finance,
understand
|
 |
Understand media and trends |
z - no trend,
market assessment activities,
research,
understand
|
|
|
 |
Understand breadth and depth |
z - no trend,
assessment activities,
consulting,
understand
|
 |
Understand competitive landscape |
z - no trend,
assessment activities,
management,
understand
|
 |
Understand Company core offering and operations |
z - no trend,
assessment activities,
research,
understand
|
 |
Understand competitive and marketplace offering |
competition,
market assessment activities,
research,
understand
|
 |
Understand how data is collected and transferred from its original sources |
technology,
assessment activities,
IT,
understand
|
 |
Understand how schemas and relationships are built and implemented |
data analytics,
development activities,
IT,
understand
|
 |
Understand concurrent programs |
business planning,
assessment activities,
project management,
understand
|
 |
Understand competitive offerings, both local and national |
competition,
market assessment activities,
research,
understand
|
 |
Understand scoring and output conventions and techniques |
modeling,
learning activities,
data analysis,
understand
|
 |
Understand history, brand and vision for the future |
branding,
marketing assessment activities,
management,
understand
|
 |
Understand company’s current ability to fulfill on eCRM promises and messages |
CRM,
CRM assessment,
internet,
understand
|
 |
Understand key constituent groups and marketplace objectives |
z - no trend,
market assessment activities,
management,
understand
|
 |
Understand, map, and 'formalize' newsletter creation process |
sales force productivity,
marketing planning activities,
content,
understand
|
 |
Understand how to fine-tune and enhance a technique to provide a deliverable model |
consulting,
learning activities,
project management,
understand
|
 |
Understand company staff’s current understanding of eCRM and company’s role |
leadership development,
CRM assessment,
consulting,
understand
|
 |
Understand Company core acquisition objectives goals |
z - no trend,
marketing assessment activities,
marketing management,
understand
|
 |
Understand core business requirements and imperatives |
business planning,
strategy development activities,
z - no function,
understand
|
 |
Understand the importance to testing data for inconsistencies, anomalies and biases. |
data mining,
development activities,
IT,
understand
|
 |
Understand retention goals and objectives |
customer loyalty,
marketing assessment activities,
marketing,
understand
|
 |
Understand existing data structures, formats and conventions |
data analytics,
assessment activities,
IT,
understand
|
 |
Understand current operations |
business process redesign (BPR),
assessment activities,
operations,
understand
|
 |
Understand brand intentions |
branding,
brand development activities,
marketing,
understand
|
 |
Understand available data sources |
data analytics,
assessment activities,
marketing,
understand
|
 |
Understand Company existing marketing and brand approach, including tools, creative and established processes |
branding,
marketing assessment activities,
marketing,
understand
|
 |
Understand impact on portal |
internet,
web development activities,
internet,
understand
|
 |
Understand constraints or advantages of changing company operations in terms of supporting company branding |
branding,
marketing assessment activities,
management,
understand
|
 |
Understand the applications of directed and undirected analysis in the data mining process, particularly in the support of a hypotheses |
data mining,
learning activities,
IT,
understand
|
 |
Understand the marketing and business objectives of the data mining effort |
data analytics,
assessment activities,
marketing,
understand
|
 |
Understand marketing ROI |
ROI,
business case activities,
marketing,
understand
|
Page 1 of 3 >> Go to page 1 2 3
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Results from the LeapThought © Document Database: Understand products, services and customers LeapThought has found 119 files.
| Marketing strategy and planning- 1 Powerpoint slide |
 |
This elaborate project process diagram gives a pretty complete view of a marketing strategy and planning project. The output of this project would be a comprehensive marketing strategy and plan.
SEE DETAIL PAGE and DOWNLOAD
|
| Profile customers through data analysis- 1 Powerpoint page |
 |
This slide shows how data clustering (essentially complex, multi-field data similarities) bubble up and can be used to create customer profiles. This is an over-simplification to be sure, but handy for teaching non-analytics professionals about c
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|
| Building the system environment: Stage I- 1 Powerpoint slide |
 |
This large roadmap shows a full first phase technology build out, in this case, a knowledge management system. It has three main stages: assessment and business planning, design and develop, deploy.
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|
| Optimize customers through data analysis and cross-selling- 1 Powerpoint presentation |
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This slide illustrates how data analysis can find patterns among customers who may have similar buying patterns. By finding customers who meet the buying pattern criteria, but haven’t yet bought all of the items, we can build a targeted list...
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| Optimize customers through data analysis and cross-selling- 1 Powerpoint slide |
 |
This slide illustrates how data analysis can find patterns among customers who may have similar buying patterns.
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|
| Multi-tier marketing plan- 1 Powerpoint slide |
 |
This slide shows a four-tiered marketing plan for a product or service that has multiple sales channel (consumer, distributors, partners, etc.,)
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|
| New marketing model- 1 Powerpoint slide |
 |
This (perhaps ambitious and self-serving) image shows a new marketplace model for understanding marketing, products, and sales. It shows a swirl of innovation entering from an evolving marketplace.
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|
| Retention tactics matrix- 2 Page Word Document - table format |
 |
This matrix has 11 different strategies for retaining customers. Each tactic is described with a description, their strengths, weaknesses, a real-life example, positive effect on margin (evaluates revenue vs cost of program), potential retention
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| Market research and positioning micro-method- 1 Powerpoint slide |
 |
This very dense slide shows an 11 step micro-method for conducting market research. It is part of a larger three-step process.
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|
| Branding project plan for assessment and analysis: Project tasks- 1 Powerpoint slide |
 |
This 10-step project plan shows the steps required to complete an assessment and analysis phase of a branding project.
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|
| Customer relationship management- 1 powerpoint file |
 |
This is an overarching framework which attempts to exhaustively show all of the areas of customer relationship management.
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|
| E-business service offerings- 1 Powerpoint slide |
 |
This graphic/list shows how a web development and outsourcing company frames its core service offering of e-solutions and staff augmentation.
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|
| Challenges in the marketplace- 1 Powerpoint slide |
 |
This graphic describes different drivers and challenges in the marketplace that might effect marketing or branding strategy.
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| Branding project plan worksheet- 2 page Word document, table format |
 |
This detailed project plan shows 10 steps for completing a brand assessment and analysis project, with each step containing multiple detailed worksteps. The matrix has space to assign project team members and timing.
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