This graphic list shows, almost exhaustively, components of a customer acquisition marketing system (i.e., an acquisition marketing campaign.)

This process slide shows a general marketing campaign process where response rates are tracked.

This large-format chart shows a detailed method for acquiring new customers through marketing. It is limited to electronic channels.

This slide shows a four-tiered marketing plan for a product or service that has multiple sales channel (consumer, distributors, partners, etc.,)

This list provides eight areas of planning for a lead generation campaign for new customers/clients. Each discussion area has a description.

This slide shows how different channel and constituent mixes (or distribution schemes) change how a marketing organization interacts with its customers.

This graph illustrates how marketers can optimize their marketing dollars by achieving a ‘lift’ from data analytics, allowing them to reduce their marketing dollars while increasing their response rate.

This seven page plan shows 6 steps of a marketing campaign that uses test segments and different response channels. For each step there is page with detailed sub-steps.

This three page document describes different best practices in using e-mail for marketing.

This primer on branding uses different brand concepts (although not necessarily the ones that are formally taught at business school) and provides their definitions.

This very simple ROI analysis assumes a very basic direct mail campaign (although could be used for other outbound marketing initiatives).

This illustration suggests a path to present a unified face to the customer by aligning different company attributes.

This diagram shows how different web or technology roles work together (here shown in orbit like planets or atomic particles). The orbit “delivery management”, which could also be “project management”.

This diagram shows marketing tactics that would be deployed against a multi-tiered marketing plan. This would be used to market a product that is distributed through consumer/direct channels as well as distributors and partners.

This multi-track project approach would be used to conduct a branding and communication project, with some validation of the product being sent. It is broken into phases to show how a consulting team might price it.