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Provide online - offline data strategy Create a new search...
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LeapThought has found 198 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
 |
Provide online - offline data strategy |
internet,
planning activities,
marketing,
provide
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Provide online - offline data strategy |
technology,
strategy development activities,
IT,
provide
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Provide clients information and tools at a discount |
z - no trend,
tactic,
marketing,
provide
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Provide utility and information value to clients |
z - no trend,
tactic,
marketing,
provide
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Technology Considerations - Provide a summary of the technological considerations, options and recommendations |
system integration,
assessment activities,
IT,
provide
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Provide a process that results in a continued improvement of ongoing efforts |
consulting,
improvement activities,
project management,
provide
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High contact with low intrusion - Online marketing can provide a high-level of contact and intimacy with clients, while allowing clients anonymity, privacy, and a relatively low-level of active participation. |
CRM,
internet benefit,
marketing,
z - no action
|
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Offline (e.g., print) |
z - no trend,
communication channels,
distribution,
z - no action
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Inexpensive and trackable return on investment (ROI) - Much online marketing can be completed at a fraction of the cost of traditional marketing. Additionally, done properly, online marketing and prospecting results can be tracked and directly compared and reconciled with their total investment. |
ROI,
internet benefit,
consulting,
z - no action
|
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Core data capture and usage strategy (i.e., response tracking and learning recommendations) |
direct response,
recommendations,
data analytics,
z - no action
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Ongoing updates for extraction, transformation and load for updated data |
data analytics,
data analysis techniques,
data analytics,
z - no action
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A data quality report that outlines the usability and accuracy of the data. |
data analytics,
deliverable description,
data analytics,
z - no action
|
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Archive and store data and models |
data mining,
data analysis techniques,
data analytics,
archive
|
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Build hypotheses around what worked - what didn’t |
z - no trend,
strategy development activities,
data analytics,
build
|
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Understand how to fine-tune and enhance a technique to provide a deliverable model |
consulting,
learning activities,
project management,
understand
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Enable credit card processing online |
,
IT,
internet,
web development activities
|
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Counts and-or indications of null or incomplete records |
data mining,
data report elements,
data analytics,
z - no action
|
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Return data and data transfer materials |
data analytics,
data analysis techniques,
data analytics,
return
|
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Basic frequency distributions and calculations, showing means, skews, spikes, exceptions and standard deviations |
data mining,
data report elements,
data analytics,
z - no action
|
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Tables and graphs showing counts and percentages of customers for each dimension |
data analytics,
data report elements,
data analytics,
z - no action
|
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Cross-tab tables and graphs for each meaningful combination of the key customer-facing dimensions |
data analytics,
data report elements,
data analytics,
z - no action
|
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Repeatedly train model until confidence level is acceptable |
data mining,
data analysis techniques,
data analytics,
train
|
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Transform data analytic findings into tactical marketing actions |
data analytics,
project activities,
data analysis,
transform
|
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Reconciling customer-base records with response data |
direct response,
data analysis techniques,
data analytics,
reconcile
|
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Recommendations on how to focus remainder of data mining project effort |
data mining,
deliverable description,
data analytics,
z - no action
|
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Set standards and practices for delivering data analysis content and results |
data analytics,
process development,
data analysis,
set
|
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Outline components of data mining deliverables |
data analytics,
project activities,
data analysis,
outline
|
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Data management and analytics |
data analytics,
data analysis techniques,
data analytics,
z - no action
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Finding meaningful dimensions |
data analytics,
data analysis techniques,
data analytics,
find
|
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Capture and reconcile data |
direct response,
data analysis techniques,
data analytics,
capture
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Recommend marketing test to prove-disprove hypotheses |
data mining,
marketing strategy activities,
marketing,
recommend
|
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Recommended next data analytic steps |
data analytics,
recommendations,
data analytics,
z - no action
|
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Highly valued data on agents, agent preferences and experiences, and extremely valuable proprietary aggregated data on client preferences and experiences |
CRM,
organizational component,
data analytics,
z - no action
|
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Deliver data criteria (model) to company marketing operations |
data mining,
marketing execution activities,
data analytics,
deliver
|
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Data mining |
data mining,
business trend,
data analytics,
z - no action
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Articulate the key tasks data mining strives to achieve |
data mining,
development activities,
data analysis,
articulate
|
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A basic 'counts and amounts' customer base report based on 5-10 key customer-facing dimensions over one specific timeframe. |
data analytics,
data report elements,
data analytics,
z - no action
|
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Explain which tools are appropriate for which types of data analysis |
data analytics,
development activities,
data analysis,
explain
|
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Marketing data analysis and data mining |
data mining,
campaign element,
direct marketing,
z - no action
|
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Build and present creative print, online and telephone pieces |
z - no trend,
marketing execution activities,
marketing operations,
build
|
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Develop-appropriate key brand, messaging, and design attributes to be used throughout communications, both online and off |
branding,
branding activities,
marketing,
develop
|
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Vet and prioritize subjects against audience POV and online content objectives |
content management,
content activities,
content,
vet
|
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Scored list of customers |
segmentation,
data deliverable,
data analytics,
z - no action
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Data model |
z - no trend,
document type or element,
data analytics,
z - no action
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Data collection practices |
data warehousing,
system processes,
IT,
z - no action
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Perform directed data analysis |
data analytics,
data analysis techniques,
data analytics,
perform
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Data and learning intensive - the data-intensive environment of the Internet is ideal for tracking client and prospect behavior, both on how they behave as individuals and how broader populations behave on aggregate. No other marketing activity can enable this level of accountability and trackability (with the possible exception of direct sales calls) |
leadership development,
internet benefit,
data analytics,
z - no action
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Define process for drawing conclusions to data analysis results |
data mining,
process development,
data analysis,
define
|
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Define channel strategy |
channels,
strategy development activities,
marketing,
define
|
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Modify approach and strategy |
z - no trend,
strategy development activities,
management,
modify
|
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Results from the LeapThought © Document Database: Provide online - offline data strategy LeapThought has found 175 files.
| Examples of new marketing activity- 1 PowerPoint slide |
 |
This short list shows three new marketing activities with descriptions and example tactics.
SEE DETAIL PAGE and DOWNLOAD
|
| Vision for an online market- 1 Powerpoint slide |
 |
This slide shows a complete vision for what an online marketplace might contain.
SEE DETAIL PAGE and DOWNLOAD
|
| Data Management is central to Marketing Operations- 1 Powerpoint slide |
 |
This slide provides an illustration of how data sources can be managed and analyzed to benefit marketing operations. This illustration compares the process to a funnel, with raw data entering the system and applied data exiting as useful marketing to
SEE DETAIL PAGE and DOWNLOAD
|
| Customer information teaches companies how to provide the right experiences- 1 Powerpoint slide |
 |
This combination list/map/case shows many different types of customer data and how they can be used for management decisions as well as transactional or customer-based decisions.
SEE DETAIL PAGE and DOWNLOAD
|
| Definition of Data Analytics - Data mining overview- 1 Powerpoint slide |
 |
This mixed process/entity diagram shows a high-level, marketing view of how data analytics operates.
SEE DETAIL PAGE and DOWNLOAD
|
| Marketing tactics employed to meet objectives- 1 Powerpoint slide |
 |
This sequenced list shows core website marketing objectives. They are sequenced in the rough order they occur. Below are tactics that would be used to meet the objectives, also roughly phased to the objectives they best serve.
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|
| Proposal for data mining and marketing planning- 6 page Word Document with inserted graphics |
 |
This is a six-page proposal in Word that describes a simultaneous data mining project and marketing planning project. It would be used to sell work for a data-intensive marketing project.
SEE DETAIL PAGE and DOWNLOAD
|
| Delivering Customer-Driven Marketing Solutions- 1 Powerpoint slide |
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This framework/continuum shows five marketing activities that would crudely appear in a continuous marketing cycle.
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|
| Structure of data analytics-ready organizations- 1 Powerpoint slide |
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This graphic shows the layers of a company that is ready for marketing-focused data analytics.
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|
| Brand Compass - Marketing planning proposal- 4 page document, 750 words, letter format |
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This is a complete proposal for a branding and marketing strategy project.
SEE DETAIL PAGE and DOWNLOAD
|
| Master branding environment - Core functions- 1 Powerpoint slide |
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This encompassing graphic gives a top-line view of an entire branding environment. It mixes strategies, branding entities, responses, process, and company activities to provide a complete picture.
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|
| Acquisition and retention map- 1 Powerpoint slide |
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This simple map shows sources of data to fuel a data analytics program and types of analysis that might be completed.
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| Marketing decisions and event deadlines - 1 Powerpoint slide |
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This Gantt-like chart plots out a four-month marketing/branding project. The little gavels show a decision point and the lightning bolts show an action/deliverable.
SEE DETAIL PAGE and DOWNLOAD
|
| Mission critical activities for an early brand launch- 1 Powerpoint slide |
 |
This colorful illustration (a graphic list, really) shows the mission critical activities required for a brand launch, here shown as a new name and identity package.
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|
| Tactics to support marketing launch - 1 Powerpoint slide |
 |
This diagram shows marketing tactics that would be deployed against a multi-tiered marketing plan. This would be used to market a product that is distributed through consumer/direct channels as well as distributors and partners.
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