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Prove to customer that they are valuable and that the company is responsive Create a new search...
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LeapThought has found 213 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
 |
Prove to customer that they are valuable and that the company is responsive |
customer loyalty,
service strategy activities,
marketing,
prove
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Profile company’s current customer base |
profiling,
customer research,
data analytics,
profile
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Recommend marketing test to prove-disprove hypotheses |
data mining,
marketing strategy activities,
marketing,
recommend
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|
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Prioritize marketing expenditures by marketing to the most responsive groups |
database marketing,
marketing planning activities,
marketing,
prioritize
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Analyze existing Company customer base and data |
CRM,
customer research,
data analytics,
analyze
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Highly valued data on agents, agent preferences and experiences, and extremely valuable proprietary aggregated data on client preferences and experiences |
CRM,
organizational component,
data analytics,
z - no action
|
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Using our expertise, existing research and company imperatives, modify existing company retention marketing efforts. |
customer loyalty,
marketing planning activities,
research,
using
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Customer services |
CRM,
company department,
service,
z - no action
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company customer contacts |
CRM,
organizational component,
service,
z - no action
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Textual descriptors of key company customer clusters, focusing mostly on the churners |
profiling,
deliverable description,
marketing,
z - no action
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Facilitates niche- and expertise marketing - the Internet may be the greatest tool to distribute very specific knowledge on very specific subjects. Prospects looking for specific types of service can find the Internet a tremendous research utility. Professionals who have a niche or expertise become valuable destinations and resources for these clients. |
z - no trend,
internet benefit,
marketing,
z - no action
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Define and understand company’s current customer base |
CRM,
market assessment activities,
research,
define
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Determine company’s target customer type |
CRM,
marketing strategy activities,
marketing,
determine
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Secondary dimensions to be considered will include company brand, company vision, competitors, trends and fashions, and company operating environment |
branding,
marketing assessment activities,
marketing management,
z - no action
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Understand what customers think of company |
CRM,
customer research,
research,
understand
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Measure response and interpret into implications of customer behavior and activity |
profiling,
customer research,
data analytics,
measure
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Identify indicators that customer is ready for change |
profiling,
customer research,
marketing analytics,
identify
|
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Develop the overview of company’s branding vision, including definition of the new markets, the new approach to marketing, the definition of company’s eCRM offerings, and the key, guiding principles of company’s new brand |
CRM,
marketing strategy activities,
marketing,
develop
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Recommendation on whether dedicated initiative staff will be a company department or separate company |
change management,
recommendations,
HR,
z - no action
|
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Customer Loyalty |
customer loyalty,
business trend,
CRM,
z - no action
|
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Customer Needs Assessment - Identify key user segments and prioritize their needs and use models |
segmentation,
customer research,
research,
identify
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Gather and assimilate customer data |
database marketing,
customer research,
research,
gather
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|
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Profile client’s current customer base |
profiling,
customer research,
research,
profile
|
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Understand company staff’s current understanding of eCRM and company’s role |
leadership development,
CRM assessment,
consulting,
understand
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A basic 'counts and amounts' customer base report based on 5-10 key customer-facing dimensions over one specific timeframe. |
data analytics,
data report elements,
data analytics,
z - no action
|
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Leveraging competitive research, company interviews and current positioning, determine company’s desired position among competitors |
competition,
market assessment activities,
consulting,
determine
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Understand constraints or advantages of changing company operations in terms of supporting company branding |
branding,
marketing assessment activities,
management,
understand
|
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Customer strategy |
CRM,
strategies,
service,
z - no action
|
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Surveys |
CRM,
customer research,
marketing analysis,
z - no action
|
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Customer acquisition |
CRM,
marketing objective,
sales,
z - no action
|
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Retention |
customer loyalty,
marketing objective,
CRM,
z - no action
|
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Customer base |
CRM,
organizational component,
service,
z - no action
|
|
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Customer Relationship Management (CRM) |
CRM,
business trend,
CRM,
z - no action
|
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Geography |
z - no trend,
customer profile descriptor,
marketing,
z - no action
|
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Geography |
z - no trend,
customer profile descriptor,
z - no function,
z - no action
|
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Metrics |
z - no trend,
customer research,
marketing analysis,
z - no action
|
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New reasons - new times for using product |
CRM,
customer research,
products,
z - no action
|
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Unafraid |
profiling,
customer profile descriptor,
marketing,
z - no action
|
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Feedback mechanisms |
CRM,
customer research,
marketing analysis,
z - no action
|
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client customer contacts |
CRM,
organizational component,
service,
z - no action
|
|
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Forward-looking |
profiling,
customer profile descriptor,
marketing,
z - no action
|
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Young |
profiling,
customer profile descriptor,
marketing,
z - no action
|
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Satisfaction indices |
CRM,
customer research,
marketing analysis,
z - no action
|
|
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Vertical-industry |
competition,
customer profile descriptor,
marketing,
z - no action
|
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Term of engagement |
z - no trend,
customer profile descriptor,
sales,
z - no action
|
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Services purchased |
z - no trend,
customer profile descriptor,
z - no function,
z - no action
|
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Term of engagement |
z - no trend,
customer profile descriptor,
consulting,
z - no action
|
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Size and revenue |
z - no trend,
customer profile descriptor,
management,
z - no action
|
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Size and revenue |
z - no trend,
customer profile descriptor,
z - no function,
z - no action
|
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Techno-savvy |
profiling,
customer profile descriptor,
marketing,
z - no action
|
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Results from the LeapThought © Document Database: Prove to customer that they are valuable and that the company is responsive LeapThought has found 195 files.
| B2B sales example: Turning a negative into a positive- 1 Powerpoint slide |
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This map shows the potential impact of a routine business decision, made by mobile sales people selling leased uniforms in this example.
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| Understanding customers: Marketing data questions- 1 Powerpoint page |
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This slide is a tidy catalog of what questions marketing should be asking about their customers.
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| Interaction intensity and relationship equity- 1 Powerpoint slide |
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This two-by-two illustration shows how relationship equity rises and customer anonymity lowers as interaction intensity rises.
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| Channel and constituent complexity drives marketing imperatives- 1 Powerpoint slide |
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This slide shows how different channel and constituent mixes (or distribution schemes) change how a marketing organization interacts with its customers.
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| Risk/reward planning project approach- 1 PowerPoint slide |
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This project approach shows how a plan would be developed to create a risk/reward program, perhaps one that a marketing firm and product firm might enter in together. Or a joint venture.
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| Risk/reward project planning approach- 1 Powerpoint slide |
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This project approach shows how a plan would be developed to create a risk/reward program, perhaps one that a marketing firm and product firm might enter in together. Or a joint venture.
SEE DETAIL PAGE and DOWNLOAD
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| Marketing acquisition cycle- 1 Powerpoint page |
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This image shows how acquisition levers (such as marketing) are tested on a segment, then how acquisitions are measured to adjust the next round of marketing activities.
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| Role of web site features in meeting marketing objectives- 1 Powerpoint slide |
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This matrix rates web site features vs. their ability to meet specific marketing objectives.
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| Branding the company: Company Leadership Interview Guide- 11 Powerpoint slides (all text) |
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This 11 page interview guide presents a thorough list of questions that a branding consultant would use to gain brand information from company management.
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| Brand positioning by attributes of company, competitors, and customer- 1 Powerpoint slide |
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This graphic shows three Cs of defining a brand: company, competitors, and the customer.
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| Breadth of data collected during one customer transaction: ordering mittens from a clothing catalog- 1 Powerpoint slide |
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This intuitive, laymen-friendly slide illustrates all of the different entities collecting customer data through a single transaction. In this case, we track a customer ordering mittens from a clothing catalog. Details of the data...
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| Structure of data analytics-ready organizations- 1 Powerpoint slide |
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This graphic shows the layers of a company that is ready for marketing-focused data analytics.
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| Vision of Customer Relationship Management (CRM)- 1 Powerpoint slide |
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This framework shows the different, general areas of the well-known business trend/concept Customer Relationship Management (CRM).
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| Master branding environment - Core functions- 1 Powerpoint slide |
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This encompassing graphic gives a top-line view of an entire branding environment. It mixes strategies, branding entities, responses, process, and company activities to provide a complete picture.
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| Customer data implications of projected growth- One powerpoint slide |
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This slide shows how interim and permanent data analysis programs would be implemented as a company ramped up customer acquisitions.
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