Benefits of marketing databases- 1 Powerpoint Slide
This slide outlines the benefits of creating a marketing database and details each topic. SEE DETAIL PAGE and DOWNLOAD
Marketing using a mailing list and response channels- 7 Powerpoint slides
This seven page plan shows 6 steps of a marketing campaign that uses test segments and different response channels. For each step there is page with detailed sub-steps.
Achieving response lift from marketing data analytics- 1 Powerpoint page
This graph illustrates how marketers can optimize their marketing dollars by achieving a ‘lift’ from data analytics, allowing them to reduce their marketing dollars while increasing their response rate.