Current clients login:
|
|
|
You have searched for leaplines with the keywords:
Market assessment Create a new search...
See document results...
LeapThought has found 106 LeapLines
| See more |
LeapLine |
Trend, Type, Function, Action | |
 |
Market assessment |
business planning,
market assessment activities,
marketing analysis,
z - no action
|
|
|
We have an understanding of the size of the entire independent agent market |
z - no trend,
market assessment activities,
research,
understand
|
|
|
Competitive assessment |
competition,
market assessment activities,
research,
competitive
|
|
|
Map client behavior- usage paths |
z - no trend,
market assessment activities,
z - no function,
map
|
|
|
Quick competitive analysis and overview -what make's our 'voice' unique |
competition,
market assessment activities,
content,
z - no action
|
|
|
Complete competitive profiles |
competition,
market assessment activities,
marketing,
complete
|
|
|
Understand media and trends |
z - no trend,
market assessment activities,
research,
understand
|
|
|
Understand competitive and marketplace offering |
competition,
market assessment activities,
research,
understand
|
|
|
Identify key competitors and competitive entities |
competition,
market assessment activities,
management,
identify
|
|
|
Determine company’s position among competitors |
competition,
market assessment activities,
management,
determine
|
|
|
Identify key competitors and competitive entities |
competition,
market assessment activities,
research,
identify
|
|
|
|
|
Define and understand company’s current customer base |
CRM,
market assessment activities,
research,
define
|
|
|
Understand competitive offerings, both local and national |
competition,
market assessment activities,
research,
understand
|
|
|
Understand key constituent groups and marketplace objectives |
z - no trend,
market assessment activities,
management,
understand
|
|
|
Determine company’s current image and brand within the marketplace |
branding,
market assessment activities,
marketing,
determine
|
|
|
Place to-be client on positioning framework in relation to competitors |
competition,
market assessment activities,
consulting,
place
|
|
|
Place company on magic quadrants in relation to competitors |
competition,
market assessment activities,
management,
place
|
|
|
Evaluate core out-of-region markets and prospect base |
competition,
market assessment activities,
research,
evaluate
|
|
|
Usually through the course of business, a unique marketplace (client base) with unique needs are identified |
z - no trend,
market assessment activities,
marketing,
identify
|
|
|
Place to-be company on positioning framework in relation to competitors |
competition,
market assessment activities,
marketing analysis,
place
|
|
|
We will be able to test pricing within the market post-launch with low risk and no cost of failure |
z - no trend,
marketing assessment activities,
z - no function,
test
|
|
|
|
|
Align company’s current branded position among competitors and potential partners |
branding,
market assessment activities,
marketing analysis,
align
|
|
|
No established market or competitors with same product |
competition,
market characteristic,
marketing,
z - no action
|
|
|
Assemble and analyze market and e-business findings from past projects |
business planning,
marketing assessment activities,
research,
assemble
|
|
|
Determine extent and quality of competitors marketing activities |
competition,
market assessment activities,
management,
determine
|
|
|
Determine extent and quality of competitors marketing activities |
competition,
market assessment activities,
research,
determine
|
|
|
Define levers-components of differentiation in the website |
internet,
market assessment activities,
internet,
define
|
|
|
Develop a series of positioning frameworks (e.g., 'magic quadrants'), using various criteria, to illustrate current positioning |
competition,
market assessment activities,
consulting,
develop
|
|
|
Develop a series of positioning frameworks (e.g., 'magic quadrants'), using various criteria, to illustrate current positioning |
competition,
market assessment activities,
research,
develop
|
|
|
Leveraging competitive research, company interviews and current positioning, determine company’s desired position among competitors |
competition,
market assessment activities,
consulting,
determine
|
|
|
Leveraging competitive research, client interviews and current positioning, determine client’s desired position among competitors |
competition,
market assessment activities,
research,
determine
|
|
|
Create competitor matrix describing competitive offering, span of services, level of penetration into clients (i.e., touch) and level of reach into markets (i.e., geographies, verticals and client size) |
competition,
market assessment activities,
research,
create
|
|
|
Create competitor matrix describing competitive offering, span of services, level of penetration into clients (i.e., touch) and level of reach into markets (i.e., geographies, verticals and client size) |
competition,
market assessment activities,
research,
create
|
|
|
Internet Assessment and Usability of Products and Services |
internet,
assessment activities,
research,
z - no action
|
|
|
Vision of the new market offering |
z - no trend,
objectives,
marketing,
z - no action
|
|
|
Difficult to gauge demand |
z - no trend,
market characteristic,
marketing,
z - no action
|
|
|
Speed to market opportunities through a dynamic web channel |
internet,
benefit,
distribution,
z - no action
|
|
|
A unique market or client perspective is identified and formalized |
z - no trend,
content activities,
marketing,
formalize
|
|
|
Business-Market strategy |
business planning,
strategies,
marketing,
z - no action
|
|
|
Market research group |
z - no trend,
organizational component,
research,
z - no action
|
|
|
We have conducted analysis of many analogous products for the agent market |
z - no trend,
research activity,
research,
z - no action
|
|
|
A list and pipeline of clients seeking to reach the agent and consumer market |
sales force productivity,
benefit,
sales,
z - no action
|
|
|
The majority of financial agents must market and sell independently, and operate their own marketing operations |
sales force productivity,
finding,
agents,
z - no action
|
|
|
Intellectual capital is distributed to the market |
z - no trend,
content activities,
content,
distributed
|
|
|
Prioritize each attribute, or lever, by cost of change, cost of failure, impact on the market (or potency), impact on company and ability to support-execute |
ROI,
strategy development activities,
management,
prioritize
|
|
|
Determine value proposition to the various market segments, products and user types |
value proposition,
marketing strategy activities,
marketing,
determine
|
|
|
Identify key components of CRM and eCRM offering |
CRM,
CRM assessment,
service,
indentify
|
|
|
Prioritize each attribute, or lever, by cost of change, cost of failure, impact on the market (or potency), impact on client and ability to support-execute |
business planning,
business case activities,
consulting,
prioritize
|
|
|
Catalog of capabilities marked by time release |
z - no trend,
assessment activities,
project management,
z - no action
|
|
|
Enables aggregation and extension of marketing and market information - As an interactive, informational format, online communication allows for the greatest flexibility in communicating information in multiple arrays, at different levels of complexity, and as top-line or detailed as necessary. The Internet, in its best form, pin-points a concise answer for the seeker, yet provides referentially infinite detail. |
internet,
internet benefit,
marketing,
z - no action
|
Page 1 of 3 >> Go to page 1 2 3
Ctr+click or Shift+click to add multiple selections (10 per category max)
Results from the LeapThought © Document Database: Market assessment LeapThought has found 71 files.
| Branding project plan for assessment and analysis: Project tasks- 1 Powerpoint slide |
 |
This 10-step project plan shows the steps required to complete an assessment and analysis phase of a branding project.
SEE DETAIL PAGE and DOWNLOAD
|
| CRM - customer experience assessment internal interview guide- 1 Powerpoint slide |
 |
This list presents about 30 good questions one should ask when reviewing customer experience and CRM issues at a company. This would be a good basis to begin a customer, marketing...
SEE DETAIL PAGE and DOWNLOAD
|
| Annual Performance Review- 5 page MS Word form with one graphic |
 |
This is an MS Word form that is used for an Annual Employee Performance Review. It is focused on the consulting/marketing agency business, but could be used for...
SEE DETAIL PAGE and DOWNLOAD
|
| Assessment, Inception and Scope Development of Web Site- 1 Powerpoint slide |
 |
This project roadmap is to build a comprehensive plan for a website. It has 10 steps, from ‘Understand company organization” to “Identify and build teams, choose vendors”.
SEE DETAIL PAGE and DOWNLOAD
|
| Market positioning framework- 1 Powerpoint slide |
 |
This market positioning framework is a complex, but useful, illustration that shows the complexity of choosing a market positioning. It shows six dimensions of market positioning in an “impossible” cube (impossible because it attempts...
SEE DETAIL PAGE and DOWNLOAD
|
| Teams will be built by core discipline and delivery phase- 1 Powerpoint slide |
 |
This innovative Venn variation shows three intersecting areas of web development firms capabilities: strategy, user experience, and technology. In a third dimension, project phases are layered.
SEE DETAIL PAGE and DOWNLOAD
|
| Risk Management - assessing risk- 1 Powerpoint Slide |
 |
This slide offers a framework for depicting risk assessment.
SEE DETAIL PAGE and DOWNLOAD
|
| Overseas market research- 1 Powerpoint Slide |
 |
This slide outlines various considerations a company must address with market research when considering exporting.
SEE DETAIL PAGE and DOWNLOAD
|
| Strategy process - Micro-methods and customization- 1 Powerpoint slide |
 |
This complicated graph shows a 10-step process of how a strategy is formed. It also illustrates how existing strategic planning tools would be implemented.
SEE DETAIL PAGE and DOWNLOAD
|
| Building the system environment over time- 1 Powerpoint slide |
 |
This illustrative plan shows how multiple, repeated implementation cycles may be necessary to roll out a system over time, while delivering some system benefits in the short-term.
SEE DETAIL PAGE and DOWNLOAD
|
| The market shift into information-based marketing- 1 Powerpoint slide |
 |
This illustration shows how different market factors (such as customer expectations) change as new market shifts occur. The market shifts include: product focused, channel focused, and information focused.
SEE DETAIL PAGE and DOWNLOAD
|
| Traditional business planning may create gaps in marketing- 1 PowerPoint slide |
 |
This slide shows the planning or strategy phases of introducing a new concept or product to the marketplace. Its purpose is to show how marketing and sales strategies may be underserved in the whole process. This would be especially...
SEE DETAIL PAGE and DOWNLOAD
|
| Market Analysis Project Activities and Timeline- 1 Powerpoint Slide |
 |
This Gantt chart shows the steps and timing for a market analysis for internet products and business development.
SEE DETAIL PAGE and DOWNLOAD
|
| Market Analysis Project Activities and Timeline- 1 Powerpoint Slide |
 |
This Gantt chart shows the steps and timing for a market analysis for internet products and business development.
SEE DETAIL PAGE and DOWNLOAD
|
| Branding project plan worksheet- 2 page Word document, table format |
 |
This detailed project plan shows 10 steps for completing a brand assessment and analysis project, with each step containing multiple detailed worksteps. The matrix has space to assign project team members and timing.
SEE DETAIL PAGE and DOWNLOAD
|
See more document results...
|
