This seven page plan shows 6 steps of a marketing campaign that uses test segments and different response channels. For each step there is page with detailed sub-steps.

This image shows how acquisition levers (such as marketing) are tested on a segment, then how acquisitions are measured to adjust the next round of marketing activities.

This list graphic list combination shows different information channels (e.g., publications, e-mail) divided into different communication modes (e.g., push, declarative) for executing outbound communications. This example uses channels...

This graphic shows the master branding environment (which is a slide unto itself) and shows all of the channels (in this example) that can be used to fulfill the brand.

This three page document describes different best practices in using e-mail for marketing.

This graphic super-map shows a near exhaustive view of the CRM marketplace. In the center it starts with the core strategies and practice areas. From there, it maps out to activities, software, infrastructure, concepts and service providers.

This slide illustrates the process of a basic lead generation program that utilizes mail, direct response, the web, call center, and the branch office.

This very simple ROI analysis assumes a very basic direct mail campaign (although could be used for other outbound marketing initiatives).

This slide shows how a business relationship changes by type of service provider, time, and technology used.

This short list shows three new marketing activities with descriptions and example tactics.

This two-by-two illustration shows how relationship equity rises and customer anonymity lowers as interaction intensity rises.

This matrix shows a detailed project plan for completing a web site analysis project.

This high-level gant chart variation shows project timing for a modest website development project, from “understand organization” to “identify and build teams, choose vendors”.

This unusual, abstract graphic shows how concepts (or functions, skills, capabilities, etc.,) can overlap and diverge. This might be used to launch a program over several business units or geographies...