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List of intangible upsides that support the creation of the website Create a new search...
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LeapThought has found 26 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
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List of intangible upsides that support the creation of the website |
ROI,
business case activities,
internet,
z - no action
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Determine roles and priority of response media, including the promotional website, the general services website, telephone (VRU, recording system, attended, and call-back), inbound and outbound mail, and face-to-face presentation and sales tools |
CRM,
branding activities,
CRM,
determine
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List |
z - no trend,
document type or element,
z - no function,
z - no action
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Understand, map, and 'formalize' newsletter creation process |
sales force productivity,
marketing planning activities,
content,
understand
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List management |
data analysis,
campaign element,
direct marketing,
z - no action
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Support |
CRM,
company department,
service,
z - no action
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List of best practices, including their applicability to company |
z - no trend,
deliverable description,
consulting,
z - no action
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Tech support |
z - no trend,
organizational component,
IT,
z - no action
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Tech support |
z - no trend,
company department,
IT,
z - no action
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Decision support system |
CRM,
systems,
data analysis,
z - no action
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Decision Support |
data analytics,
activities,
management,
z - no action
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Develop liquidity, revenue and governance models for operating the website |
change management,
business case activities,
internet,
develop
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Determining the mix of channels: website, newsletter, PR, printed material, intranet, extranet |
content management,
content activities,
content,
determine
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Scored list of customers |
segmentation,
data deliverable,
data analytics,
z - no action
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Examine opportunities for identification (e.g., list acquisition) |
CRM,
marketing planning activities,
prospecting,
examine
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What product sales imperatives (corporate-driven) must be addressed or pushed through content selection and creation? |
sales force productivity,
content consideration,
sales,
z - no action
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Design aspects of marketing programs, including offer creation, brand, artistry, language, copy, timing, channels, etc., |
branding,
marketing planning activities,
marketing,
design
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Define levers-components of differentiation in the website |
internet,
market assessment activities,
internet,
define
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A list and pipeline of clients seeking to reach the agent and consumer market |
sales force productivity,
benefit,
sales,
z - no action
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Design core business model for new website |
internet,
technology activities,
internet,
design
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Eliminate (or alter) content that negatively dates its creation (i.e., seems old) as it may invalidate newer content |
content management,
content consideration,
content,
eliminate
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List of fields required for analysis, including recommendations focused on data quality and data management processes (e.g., summary problems, extract issues, justification) |
database marketing,
deliverable description,
consulting,
z - no action
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How will the employees support and understand the content selections? |
change management,
content consideration,
content,
z - no action
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Understand the applications of directed and undirected analysis in the data mining process, particularly in the support of a hypotheses |
data mining,
learning activities,
IT,
understand
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Prioritize each attribute, or lever, by cost of change, cost of failure, impact on the market (or potency), impact on company and ability to support-execute |
ROI,
strategy development activities,
management,
prioritize
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Prioritize each attribute, or lever, by cost of change, cost of failure, impact on the market (or potency), impact on client and ability to support-execute |
business planning,
business case activities,
consulting,
prioritize
|
Ctr+click or Shift+click to add multiple selections (10 per category max)
Results from the LeapThought © Document Database: List of intangible upsides that support the creation of the website LeapThought has found 155 files.
| Benefits of the employee intranets- 1 Powerpoint slide |
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This two-by-two shows business benefits of an employee intranet. They are divided into tangible and intangible benefits, and internal and external benefits. Within each cross-point is the actual benefit, listed here as: reduce costs, employee le
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| Employee intranet benefits- 1 Powerpoint slide |
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This is a list of employee-focused benefits of an employee intranet.
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| Employee intranet: Substantiating assumptions and forming a business plan- 1 Powerpoint slide |
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This graphic shows steps that would have to be taken to write a complete business case for an employee intranet.
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| Knowledge management/learning company composition- 1 Powerpoint slide |
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This disc shows components of a knowledge management or distance learning or web-based training (WBT) company.
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| Launch approach for content system- 1 Powerpoint slide |
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This graphic describes the launch approach for a website content system.
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| Industry web community features- |
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This slide shows eight categories of web site features that focus on building a web community.
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| Goal-oriented marketing tactics- 1 Powerpoint slide |
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This graphic describes goal-oriented marketing tactics and charts them against the goals they support.
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| Indicators of the changing landscape- 1 Powerpoint slide |
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This cool (albeit dated) slide shows indicators of a changing landscape - mostly heralding Internet trends.
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| Website Outline and Structure- 1 Powerpoint slide |
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This graphic describes an extended website outline and structure.
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| Uses of marketing databases- 1 Powerpoint slide |
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This detailed list shows six typical (best practice?) uses for a marketing database. Of these, three are analytical: customer analysis, decision support, and performance measurement. Three are operational: list management, campaign...
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| Ongoing marketing improvement- 1 Powerpoint slide |
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This slide shows five factors that mark ongoing marketing improvement. They are: ongoing marketing efforts, discontinuous innovation, learning from one effort, size of knowledge support (or decision support), and time.
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| Tactics to support marketing launch - 1 Powerpoint slide |
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This diagram shows marketing tactics that would be deployed against a multi-tiered marketing plan. This would be used to market a product that is distributed through consumer/direct channels as well as distributors and partners.
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| Marketing and branding project approach- 1 Powerpoint slide |
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This project map shows 12 steps to conducting a marketing and branding project.
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| Branding environment and brand implementation- 1 Powerpoint slide |
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This is a list of brand implementation activities set next to a comprehensive brand environment graphic.
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