This slide shows the three basic sources of creating a contact (or marketing) list.

This detailed list shows six typical (best practice?) uses for a marketing database. Of these, three are analytical: customer analysis, decision support, and performance measurement. Three are operational: list management, campaign...

This simple list explains activities associated with managing two lead pipelines within a B2B sales force.

This slide is an elaborate list that lists different planning components one would consider for building a new business, division, website or product. The graphic element roughly shows a process or functional structure.

This is a list of brand implementation activities set next to a comprehensive brand environment graphic.

This graphic list shows, almost exhaustively, components of a customer acquisition marketing system (i.e., an acquisition marketing campaign.)

This list shows five strategies for improving a modest sales force. These simple to-do’s could find their way onto a sales managers or training manager’s annual development...

This seven page plan shows 6 steps of a marketing campaign that uses test segments and different response channels. For each step there is page with detailed sub-steps.