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Leveraging competitive research, company interviews and current positioning, determine companyÂ’s desired position among competitors Create a new search...
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LeapLine |
Trend, Type, Function, Action | |
 |
Leveraging competitive research, company interviews and current positioning, determine company’s desired position among competitors |
competition,
market assessment activities,
consulting,
determine
|
|
|
Leveraging competitive research, client interviews and current positioning, determine client’s desired position among competitors |
competition,
market assessment activities,
research,
determine
|
|
|
Determine company’s position among competitors |
competition,
market assessment activities,
management,
determine
|
|
|
Align company’s current branded position among competitors and potential partners |
branding,
market assessment activities,
marketing analysis,
align
|
|
|
Determine positioning among customers and competitors textually |
competition,
brand development activities,
marketing,
determine
|
|
|
Develop a series of positioning frameworks (e.g., 'magic quadrants'), using various criteria, to illustrate current positioning |
competition,
market assessment activities,
research,
develop
|
|
|
Identify key competitors and competitive entities |
competition,
market assessment activities,
research,
identify
|
|
|
Determine company’s current image and brand within the marketplace |
branding,
market assessment activities,
marketing,
determine
|
|
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Determine extent and quality of competitors marketing activities |
competition,
market assessment activities,
research,
determine
|
|
|
Determine which immediate and long-term levers, or attributes, company can alter, emphasize or downplay to achieve new positioning. |
competition,
strategy development activities,
management,
determine
|
|
|
Develop a series of positioning frameworks (e.g., 'magic quadrants'), using various criteria, to illustrate current positioning |
competition,
market assessment activities,
consulting,
develop
|
|
|
|
|
Place to-be company on positioning framework in relation to competitors |
competition,
market assessment activities,
marketing analysis,
place
|
|
|
Competitive positioning |
branding,
strategic consideration,
marketing,
z - no action
|
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Determine analysis type that best suits company’s presentation requirements |
business planning,
project activities,
research,
determine
|
|
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We have conducted many agent and organizational interviews through our normal course of business |
z - no trend,
research activity,
research,
conduct
|
|
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Competitive assessment |
competition,
market assessment activities,
research,
competitive
|
|
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Define and understand company’s current customer base |
CRM,
market assessment activities,
research,
define
|
|
|
Identify key competitors and competitive entities |
competition,
market assessment activities,
management,
identify
|
|
|
Place to-be client on positioning framework in relation to competitors |
competition,
market assessment activities,
consulting,
place
|
|
|
Determine extent and quality of competitors marketing activities |
competition,
market assessment activities,
management,
determine
|
|
|
Determine company owners, participants and agents |
change management,
change management activities,
research,
determine
|
|
|
|
|
Profile company’s current customer base |
profiling,
customer research,
data analytics,
profile
|
|
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Interview key external parties (e.g., analysts, investors, customers, competitors) |
competition,
research activities,
research,
interview
|
|
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Conduct secondary research on eCRM vendors (e.g., review studies, review articles, review websites and brochures, conduct interviews as appropriate) |
CRM,
CRM assessment,
research,
conduct
|
|
|
Secondary dimensions to be considered will include company brand, company vision, competitors, trends and fashions, and company operating environment |
branding,
marketing assessment activities,
marketing management,
z - no action
|
|
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Determine client’s target customer type |
CRM,
marketing strategy activities,
research,
determine
|
|
|
Determine analysis type that best suits client’s presentation requirements |
z - no trend,
recommendations,
research,
determine
|
|
|
Profile client’s current customer base |
profiling,
customer research,
research,
profile
|
|
|
Understand company staff’s current understanding of eCRM and company’s role |
leadership development,
CRM assessment,
consulting,
understand
|
|
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Conduct secondary research to determine industry definitions of CRM and eCRM (e.g., review studies, review articles) |
CRM,
research activities,
research,
conduct
|
|
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Conduct secondary research to determine industry definitions of CRM and eCRM (e.g., review studies, review articles) |
CRM,
research activities,
research,
conduct
|
|
|
Position document to drive ongoing marketing activities |
marketing,
marketing execution activities,
marketing,
position
|
|
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Conduct interviews with key company staff |
z - no trend,
assessment activities,
consulting,
conduct
|
|
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Determine company’s objectives |
,
marketing assessment activities,
consulting,
determine
|
|
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Understand competitive and marketplace offering |
competition,
market assessment activities,
research,
understand
|
|
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Understand competitive offerings, both local and national |
competition,
market assessment activities,
research,
understand
|
|
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Using our expertise, existing research and company imperatives, modify existing company retention marketing efforts. |
customer loyalty,
marketing planning activities,
research,
using
|
|
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Conduct secondary research on eCRM vendors (e.g., review studies, review articles, review websites and brochures, conduct interviews as appropriate) |
CRM,
CRM assessment,
CRM,
conduct
|
|
|
Determine core messages that define the company brand |
branding,
branding activities,
marketing,
determine
|
|
|
Develop company positioning statement |
z - no trend,
branding activities,
marketing,
develop
|
|
|
Research |
z - no trend,
company department,
research,
z - no action
|
|
|
Determine company’s target customer type |
CRM,
marketing strategy activities,
marketing,
determine
|
|
|
Place company on magic quadrants in relation to competitors |
competition,
market assessment activities,
management,
place
|
|
|
Understand company’s current ability to fulfill on eCRM promises and messages |
CRM,
CRM assessment,
internet,
understand
|
|
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Create competitor matrix describing competitive offering, span of services, level of penetration into clients (i.e., touch) and level of reach into markets (i.e., geographies, verticals and client size) |
competition,
market assessment activities,
research,
create
|
|
|
Create competitor matrix describing competitive offering, span of services, level of penetration into clients (i.e., touch) and level of reach into markets (i.e., geographies, verticals and client size) |
competition,
market assessment activities,
research,
create
|
|
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Understand what customers think of company |
CRM,
customer research,
research,
understand
|
|
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Identify dynamic (i.e., changeable) areas of company branding (e.g., marketing campaigns, sales process, change of name, public relations) that can be used to change positioning |
branding,
marketing strategy activities,
PR,
identify
|
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Leveraging phase I, prioritize capabilities and features to be implemented |
z - no trend,
project planning activities,
project management,
prioritize
|
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Profile customers to determine likely product needs |
profiling,
customer research,
marketing analytics,
profile
|
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Results from the LeapThought © Document Database: Leveraging competitive research, company interviews and current positioning, determine companyÂ’s desired position among competitors LeapThought has found 163 files.
| Role of different research methods in business decision making- 1 Powerpoint slide |
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This matrix rates the effectiveness of different research types as they support core marketing objectives.
SEE DETAIL PAGE and DOWNLOAD
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| Branding project plan for assessment and analysis: Project tasks- 1 Powerpoint slide |
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This 10-step project plan shows the steps required to complete an assessment and analysis phase of a branding project.
SEE DETAIL PAGE and DOWNLOAD
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| Branding project plan worksheet- 2 page Word document, table format |
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This detailed project plan shows 10 steps for completing a brand assessment and analysis project, with each step containing multiple detailed worksteps. The matrix has space to assign project team members and timing.
SEE DETAIL PAGE and DOWNLOAD
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| Market research and positioning micro-method- 1 Powerpoint slide |
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This very dense slide shows an 11 step micro-method for conducting market research. It is part of a larger three-step process.
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| Brand positioning by attributes of company, competitors, and customer- 1 Powerpoint slide |
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This graphic shows three Cs of defining a brand: company, competitors, and the customer.
SEE DETAIL PAGE and DOWNLOAD
|
| Understanding brand strategies- 1 Powerpoint slide |
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This primer on branding uses different brand concepts (although not necessarily the ones that are formally taught at business school) and provides their definitions.
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| Competitive advantage is fleeting- 1 PowerPoint slide |
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This mock bar chart shows how competitive advantages constantly dissolve / degrade over time as the market adjusts to them.
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| Market positioning framework- 1 Powerpoint slide |
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This market positioning framework is a complex, but useful, illustration that shows the complexity of choosing a market positioning. It shows six dimensions of market positioning in an “impossible” cube (impossible because it attempts...
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| Brand positioning matrix: Sailing the seven Cs- 1 Powerpoint slide |
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This analysis framework provides a series of cross points to discuss brand messages across (the cutely named ) seven ‘Cs’: Customers, company, competitors, cost, control, convenience, confidence. The sum of the cross points is a definitive word f
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| Proposal: Building Mind-share for the New Company- 980 word, 4 page Word document with graphics |
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This 1,000-word proposal is for completing a basic marketing program for a new company. This project would complete: PR, creative and branding, web development, and campaign development.
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| Retention tactics matrix- 2 Page Word Document - table format |
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This matrix has 11 different strategies for retaining customers. Each tactic is described with a description, their strengths, weaknesses, a real-life example, positive effect on margin (evaluates revenue vs cost of program), potential retention
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| Marketing strategy and planning- 1 Powerpoint slide |
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This elaborate project process diagram gives a pretty complete view of a marketing strategy and planning project. The output of this project would be a comprehensive marketing strategy and plan.
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| Overseas market research- 1 Powerpoint Slide |
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This slide outlines various considerations a company must address with market research when considering exporting.
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| Decisions and perspectives explored in the market definition- 1 Powerpoint slide |
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This graphic describes decisions and perspectives explored in the market definition.
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| Quantitative benefits of the system: Increased revenue- 1 Powerpoint slide |
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This illustration shows return on investment (ROI) for implementing a system or program. This example uses lead conversion as its return basis.
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