This needlessly complicated chart shows different components of a lead qualification web application.

This list provides eight areas of planning for a lead generation campaign for new customers/clients. Each discussion area has a description.

This general sales process shows the the steps required for an agent-intensive sale from beginning to end.

This illustration the return on investment (ROI) for a new system or program. The return is achieved through greater efficiencies, in this example uses shorter sales cycles and shorter problem resolution times.

This perpetual cycle graphic shows the process for routing and managing a new lead in a B2B service business.

This slide illustrates the process of a basic lead generation program that utilizes mail, direct response, the web, call center, and the branch office.

This simple list explains activities associated with managing two lead pipelines within a B2B sales force.

This complicated learning map shows a marketing/customer acquisition program in full.

This operational map shows how a basic call center would operate. It includes staff, processes, external telephone infrastructure, and technological elements.

This slide shows the three basic sources of creating a contact (or marketing) list.

This graphic builds a two-sided argument to change in-market strategy by describing changes in the marketplace (landscape) and changes in client expectations.

This process-like chart explains how marketing generates demand, and that HOW they generate demand affects response management, operations, and ultimately sales.