This slide illustrates the process of a basic lead generation program that utilizes mail, direct response, the web, call center, and the branch office.

This list provides eight areas of planning for a lead generation campaign for new customers/clients. Each discussion area has a description.

This general sales process shows the the steps required for an agent-intensive sale from beginning to end.

This process-like chart explains how marketing generates demand, and that HOW they generate demand affects response management, operations, and ultimately sales.

This needlessly complicated chart shows different components of a lead qualification web application.

This perpetual cycle graphic shows the process for routing and managing a new lead in a B2B service business.

This simple list explains activities associated with managing two lead pipelines within a B2B sales force.

This slide is an elaborate list that lists different planning components one would consider for building a new business, division, website or product. The graphic element roughly shows a process or functional structure.

This illustration the return on investment (ROI) for a new system or program. The return is achieved through greater efficiencies, in this example uses shorter sales cycles and shorter problem resolution times.

This combination map/list shows many different content categories and how they would be assembled on an intranet and delivered to users on a filtered, customized basis.

This graphic shows the four main Customer Relationship Management objectives in a color orb graph that circles “customers and prospects”. Detail is given on sub-strategies.