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Interview key customers, including supporters, former customers and prospects who went with a competitor Create a new search...
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LeapThought has found 55 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
 |
Interview key customers, including supporters, former customers and prospects who went with a competitor |
z - no trend,
customer research,
consulting,
interview
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|
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Interview key customers, including supporters, former customers and prospects who went with a competitor |
CRM,
customer research,
marketing,
interview
|
|
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Interview key external parties (e.g., analysts, investors, customers, competitors) |
competition,
research activities,
research,
interview
|
|
|
Target prospects and customers |
campaign management,
marketing strategy activities,
marketing,
target
|
|
|
Evaluate contact schedules, offers and target customers. Interview company stakeholders |
CRM,
marketing assessment activities,
marketing analysis,
evaluate
|
|
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Target customers |
CRM,
campaign element,
sales,
z - no action
|
|
|
Methodology on how to 'manually' score new sets of customers in the future. |
profiling,
deliverable description,
data analytics,
z - no action
|
|
|
Scored list of customers |
segmentation,
data deliverable,
data analytics,
z - no action
|
|
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Identify target customers-clients |
profiling,
customer research,
marketing,
identify
|
|
|
Acquire high value customers |
profiling,
sales activities,
marketing,
acquire
|
|
|
Understand products, services and customers |
CRM,
marketing assessment activities,
CRM,
understand
|
|
|
|
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Profile customers to determine likely product needs |
profiling,
customer research,
marketing analytics,
profile
|
|
|
Determine positioning among customers and competitors textually |
competition,
brand development activities,
marketing,
determine
|
|
|
Email is now a broadly accepted form of communication among customers |
eMarketing,
email trend,
internet,
z - no action
|
|
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Program dimensions to be analyzed include strategy, target customers, offers and product, creative-package, timing, channel-media usage |
,
consulting,
z - no trend,
marketing planning activities
|
|
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Email marketing’s bad reputation as 'spam' will hopefully be corrected with permission marketing, opt-in lists and consistent targeting and value generation among customers. |
eMarketing,
email trend,
internet,
z - no action
|
|
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Show unprofitable customers the door |
profiling,
marketing execution activities,
marketing,
show
|
|
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Make offers to profitable customers after they leave |
CRM,
marketing strategy activities,
marketing,
make
|
|
|
Immediate call-to-action for clients and prospects - Clients and prospects, through either further research, e-mail, web contact, or traditional means (i.e., the phone and office visit) can instantly follow through with their requests, transactions, or inquiries. |
internet,
internet benefit,
sales,
z - no action
|
|
|
Tables and graphs showing counts and percentages of customers for each dimension |
data analytics,
data report elements,
data analytics,
z - no action
|
|
|
Profile customers |
profiling,
marketing execution activities,
marketing,
profile
|
|
|
|
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Understand what customers think of company |
CRM,
customer research,
research,
understand
|
|
|
Identify target customers and target population |
segmentation,
marketing strategy activities,
marketing,
identify
|
|
|
Migrate premium customers to sales channels |
channels,
marketing execution activities,
sales,
migrate
|
|
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Understand customers’ needs |
CRM,
customer research,
research,
understand
|
|
|
Partner-competitor side-switching |
z - no trend,
threats,
partners,
z - no action
|
|
|
Brand and product promotion and distribution directly to prospects and clients |
branding,
objectives,
sales,
z - no action
|
|
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Let unprofitable customer go to the competitor |
CRM,
marketing execution activities,
marketing,
let
|
|
|
Interview guide |
z - no trend,
document type or element,
HR,
z - no action
|
|
|
Interview guides and notes |
change management,
deliverable description,
research,
z - no action
|
|
|
Identify interview candidates |
leadership development,
assessment activities,
HR,
identify
|
|
|
Create interview guide |
leadership development,
assessment activities,
HR,
create
|
|
|
Identify interview candidates |
competition,
assessment activities,
HR,
identify
|
|
|
Create interview guide |
z - no trend,
assessment activities,
HR,
create
|
|
|
Create competitor matrix describing competitive offering, span of services, level of penetration into clients (i.e., touch) and level of reach into markets (i.e., geographies, verticals and client size) |
competition,
market assessment activities,
research,
create
|
|
|
Create competitor matrix describing competitive offering, span of services, level of penetration into clients (i.e., touch) and level of reach into markets (i.e., geographies, verticals and client size) |
competition,
market assessment activities,
research,
create
|
|
|
Define and understand future prospects types |
sales force productivity,
marketing strategy activities,
marketing,
define
|
|
|
List of best practices, including their applicability to company |
z - no trend,
deliverable description,
consulting,
z - no action
|
|
|
Engage and persuade prospects and clients |
sales force productivity,
sales activities,
sales,
engage
|
|
|
Detailed marcom plan, including: schedules, budgets and resource requirements |
z - no trend,
deliverable description,
marketing operations,
z - no action
|
|
|
Determine key lead and qualification objectives, including prioritization and treatment of tiered segments |
segmentation,
marketing strategy activities,
sales,
determine
|
|
|
Perspective is transformed into formal structures, including frameworks, methods, processes, custom lexicons, and products |
content management,
content activities,
HR,
transform
|
|
|
Facilitates niche- and expertise marketing - the Internet may be the greatest tool to distribute very specific knowledge on very specific subjects. Prospects looking for specific types of service can find the Internet a tremendous research utility. Professionals who have a niche or expertise become valuable destinations and resources for these clients. |
z - no trend,
internet benefit,
marketing,
z - no action
|
|
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Draft and refine formal definition of CRM and eCRM, including what company believes eCRM will be in the future |
CRM,
CRM assessment,
service,
draft
|
|
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Draft and refine formal definition of CRM and eCRM, including what client believes eCRM will be in the future |
CRM,
CRM assessment,
CRM,
draft
|
|
|
Extensive strategic plans, including descriptors and action items for nine key components (e.g., development of value proposition) |
value proposition,
deliverable description,
marketing management,
z - no action
|
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Determine specifics of core offer and messaging on the initial outreach, including the product, incentives, value proposition, and timing |
value proposition,
strategy development activities,
IT,
determine
|
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List of fields required for analysis, including recommendations focused on data quality and data management processes (e.g., summary problems, extract issues, justification) |
database marketing,
deliverable description,
consulting,
z - no action
|
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Understand Company existing marketing and brand approach, including tools, creative and established processes |
branding,
marketing assessment activities,
marketing,
understand
|
|
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Design aspects of marketing programs, including offer creation, brand, artistry, language, copy, timing, channels, etc., |
branding,
marketing planning activities,
marketing,
design
|
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Results from the LeapThought © Document Database: Interview key customers, including supporters, former customers and prospects who went with a competitor LeapThought has found 65 files.
| The four key CRM Objectives- 1 Powerpoint slide |
 |
This graphic shows the four main Customer Relationship Management objectives in a color orb graph that circles “customers and prospects”. Detail is given on sub-strategies.
SEE DETAIL PAGE and DOWNLOAD
|
| Market research and positioning micro-method- 1 Powerpoint slide |
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This very dense slide shows an 11 step micro-method for conducting market research. It is part of a larger three-step process.
SEE DETAIL PAGE and DOWNLOAD
|
| CRM - customer experience assessment internal interview guide- 1 Powerpoint slide |
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This list presents about 30 good questions one should ask when reviewing customer experience and CRM issues at a company. This would be a good basis to begin a customer, marketing...
SEE DETAIL PAGE and DOWNLOAD
|
| Understanding customers: Marketing data questions- 1 Powerpoint page |
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This slide is a tidy catalog of what questions marketing should be asking about their customers.
SEE DETAIL PAGE and DOWNLOAD
|
| Optimize customers through data analysis and cross-selling- 1 Powerpoint presentation |
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This slide illustrates how data analysis can find patterns among customers who may have similar buying patterns. By finding customers who meet the buying pattern criteria, but haven’t yet bought all of the items, we can build a targeted list...
SEE DETAIL PAGE and DOWNLOAD
|
| Optimize customers through data analysis and cross-selling- 1 Powerpoint slide |
 |
This slide illustrates how data analysis can find patterns among customers who may have similar buying patterns.
SEE DETAIL PAGE and DOWNLOAD
|
| Profile customers through data analysis- 1 Powerpoint page |
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This slide shows how data clustering (essentially complex, multi-field data similarities) bubble up and can be used to create customer profiles. This is an over-simplification to be sure, but handy for teaching non-analytics professionals about c
SEE DETAIL PAGE and DOWNLOAD
|
| Multi-tier marketing plan- 1 Powerpoint slide |
 |
This slide shows a four-tiered marketing plan for a product or service that has multiple sales channel (consumer, distributors, partners, etc.,)
SEE DETAIL PAGE and DOWNLOAD
|
| New marketing model- 1 Powerpoint slide |
 |
This (perhaps ambitious and self-serving) image shows a new marketplace model for understanding marketing, products, and sales. It shows a swirl of innovation entering from an evolving marketplace.
SEE DETAIL PAGE and DOWNLOAD
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| Quantitative benefits of loyal, satisfied customers- 1 Powerpoint slide |
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This illustration shows the return on investment (ROI) of customer retention, or the ROI of having loyal satisfied customers.
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| Branding project plan for assessment and analysis: Project tasks- 1 Powerpoint slide |
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This 10-step project plan shows the steps required to complete an assessment and analysis phase of a branding project.
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| Determining your business' Web 2.0 needs- 1 Powerpoint slide |
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This slide presents three important steps to take when determining your business’ unique Web 2.0 situation.
SEE DETAIL PAGE and DOWNLOAD
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| Branding the company: Company Leadership Interview Guide- 11 Powerpoint slides (all text) |
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This 11 page interview guide presents a thorough list of questions that a branding consultant would use to gain brand information from company management.
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| Channel and constituent complexity drives marketing imperatives- 1 Powerpoint slide |
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This slide shows how different channel and constituent mixes (or distribution schemes) change how a marketing organization interacts with its customers.
SEE DETAIL PAGE and DOWNLOAD
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