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You have searched for leaplines with the keywords: Inexpensive and trackable return on investment (ROI) - Much online marketing can be completed at a fraction of the cost of traditional marketing. Additionally, done properly, online marketing and prospecting results can be tracked and directly compared and reconciled with their total investment. Create a new search... See document results...
LeapThought has found 384 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
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Inexpensive and trackable return on investment (ROI) - Much online marketing can be completed at a fraction of the cost of traditional marketing. Additionally, done properly, online marketing and prospecting results can be tracked and directly compared and reconciled with their total investment. |
ROI,
internet benefit,
consulting,
z - no action
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Information and marketing distribution for prospecting - there are many opportunities online for distribution of information and marketing at a low cost, at venues not previously available. |
content management,
internet benefit,
content,
z - no action
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Foot costs to revenue and costs savings to determine expected return on investment (ROI) |
ROI,
business case activities,
finance,
z - no action
|
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Investment spent on expertise marketing marketing initiatives typically supports actual expertise marketing and internal skills |
z - no trend,
sales advantage,
marketing,
z - no action
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Measure marketing investment performance |
direct marketing,
measurement activities,
marketing management,
measure
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Optimize marketing investment |
CRM,
marketing objective,
marketing management,
optimize
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Build and present creative print, online and telephone pieces |
z - no trend,
marketing execution activities,
marketing operations,
build
|
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Manage print-media-online execution |
z - no trend,
marketing execution activities,
marketing operations,
manage
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Provide online - offline data strategy |
internet,
planning activities,
marketing,
provide
|
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High contact with low intrusion - Online marketing can provide a high-level of contact and intimacy with clients, while allowing clients anonymity, privacy, and a relatively low-level of active participation. |
CRM,
internet benefit,
marketing,
z - no action
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Enables aggregation and extension of marketing and market information - As an interactive, informational format, online communication allows for the greatest flexibility in communicating information in multiple arrays, at different levels of complexity, and as top-line or detailed as necessary. The Internet, in its best form, pin-points a concise answer for the seeker, yet provides referentially infinite detail. |
internet,
internet benefit,
marketing,
z - no action
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Develop-appropriate key brand, messaging, and design attributes to be used throughout communications, both online and off |
branding,
branding activities,
marketing,
develop
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Build financial - investment model (i.e., expected ROI) for short and long term scenarios |
ROI,
business case activities,
finance,
build
|
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Enable credit card processing online |
,
IT,
internet,
web development activities
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Cost considerations |
ROI,
marketing program attributes,
management,
z - no action
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Provide online - offline data strategy |
technology,
strategy development activities,
IT,
provide
|
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Vet and prioritize subjects against audience POV and online content objectives |
content management,
content activities,
content,
vet
|
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Examine opportunities for identification (e.g., list acquisition) |
CRM,
marketing planning activities,
prospecting,
examine
|
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Return data and data transfer materials |
data analytics,
data analysis techniques,
data analytics,
return
|
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Determine core objectives for online content |
content management,
content activities,
content,
determine
|
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Ability to demonstrate performance and intellectual strengths both thoroughly and remotely - Because of the information and knowledge-based characteristics of wealth management, the Internet makes a perfect venue for agents to communicate their expertise, their approaches, and their past successes online |
content management,
internet benefit,
agents,
z - no action
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Total Quality Management (TQM) |
total quality management,
business trend,
operations,
z - no action
|
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Deploy tactics that create the appearance of updates while minimizing expense, such as feature rotation, 'feature of the day', re-publishing evergreen content, user-generated content, online polling and partner content-swaps |
content management,
content consideration,
content,
deploy
|
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We will be able to test pricing within the market post-launch with low risk and no cost of failure |
z - no trend,
marketing assessment activities,
z - no function,
test
|
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Prioritize each attribute, or lever, by cost of change, cost of failure, impact on the market (or potency), impact on company and ability to support-execute |
ROI,
strategy development activities,
management,
prioritize
|
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Prioritize each attribute, or lever, by cost of change, cost of failure, impact on the market (or potency), impact on client and ability to support-execute |
business planning,
business case activities,
consulting,
prioritize
|
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Brand and product promotion and distribution directly to prospects and clients |
branding,
objectives,
sales,
z - no action
|
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Ensure that the site is up, functioning properly and technically maintained |
internet,
web development activities,
IT,
ensure
|
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Email provides a quick and inexpensive campaign platform with excellent tracking ability |
eMarketing,
email trend,
internet,
z - no action
|
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Relation to our bank and traditional banking |
channels,
strategic consideration,
sales,
z - no action
|
 |
Traditional media (e.g., print, broadcast) |
z - no trend,
communication channels,
advertising,
z - no action
|
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Traditional notions of trust and experience are still critical |
z - no trend,
service characteristic,
z - no function,
z - no action
|
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Prioritize marketing expenditures by marketing to the most responsive groups |
database marketing,
marketing planning activities,
marketing,
prioritize
|
 |
Multi-channel marketing focus |
channels,
marketing program attributes,
marketing,
z - no action
|
 |
Product introduction and promotion through contextual marketing to a pre-qualified audience |
content management,
marketing execution activity,
marketing,
z - no action
|
 |
Prospecting |
z - no trend,
sales concepts,
sales,
z - no action
|
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Marketing plans will include details such as media mix, contact schedules and target customer recommendations. |
direct marketing,
deliverable description,
marketing,
z - no action
|
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Quality Assurance |
total quality management,
business trend,
operations,
z - no action
|
 |
Marketing databases (MDMs) |
database marketing,
systems,
marketing,
z - no action
|
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Determine marketing objectives |
marketing,
marketing assessment activities,
marketing management,
determine
|
 |
Use event marketing to identify customer needs |
event marketing,
marketing execution activities,
marketing,
use
|
 |
Define role in marketing efforts |
marketing,
marketing planning activities,
marketing,
define
|
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Define role in marketing efforts |
marketing,
marketing planning activities,
marketing,
define
|
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Channel plays - prospecting (e.g., lawyer channel), and product channel influence (e.g., manufacturers) |
channels,
tactic,
partners,
z - no action
|
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Understand Company existing marketing and brand approach, including tools, creative and established processes |
branding,
marketing assessment activities,
marketing,
understand
|
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Recommend marketing test to prove-disprove hypotheses |
data mining,
marketing strategy activities,
marketing,
recommend
|
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Design aspects of marketing programs, including offer creation, brand, artistry, language, copy, timing, channels, etc., |
branding,
marketing planning activities,
marketing,
design
|
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Position document to drive ongoing marketing activities |
marketing,
marketing execution activities,
marketing,
position
|
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Track and measure results |
continuous improvement,
measurement activities,
sales,
track
|
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Summarize results for executive presentation |
z - no trend,
deliverable description,
consulting,
summarize
|
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Results from the LeapThought © Document Database: Inexpensive and trackable return on investment (ROI) - Much online marketing can be completed at a fraction of the cost of traditional marketing. Additionally, done properly, online marketing and prospecting results can be tracked and directly compared and reconciled with their total investment. LeapThought has found 100 files.
| Quantitative benefits of the new system: reduced costs- 1 Powerpoint slide |
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This illustration shows return on investment (ROI) for a new system or program. This example focuses on reduced costs, specifically, reduced training cycles and reduced errors (mitigating cost of correction).
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| Data analytics investment cycle- 1 Powerpoint slide |
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This chart shows how financial benefits of data mining projects rise as their costs shrink over time.
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| Quantitative benefits of loyal, satisfied customers- 1 Powerpoint slide |
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This illustration shows the return on investment (ROI) of customer retention, or the ROI of having loyal satisfied customers.
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| Vision for employee online marketplace and intranet- 1 Powerpoint slide |
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This framework/list combo shows sections of an employee intranet and some of the features that would be associated with each one.
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| Vision for an online market- 1 Powerpoint slide |
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This slide shows a complete vision for what an online marketplace might contain.
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| Quantitative benefits of the system: Increased revenue- 1 Powerpoint slide |
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This illustration shows return on investment (ROI) for implementing a system or program. This example uses lead conversion as its return basis.
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| Simplest ROI Worksheet Calculator for a Direct Mail Campaign- 1 Excel worksheet |
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This very simple ROI analysis assumes a very basic direct mail campaign (although could be used for other outbound marketing initiatives).
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| Marketing tactics employed to meet objectives- 1 Powerpoint slide |
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This sequenced list shows core website marketing objectives. They are sequenced in the rough order they occur. Below are tactics that would be used to meet the objectives, also roughly phased to the objectives they best serve.
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| Lifecycle vs. revenue indicators- 1 Powerpoint slide |
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This multi-dimensional graph shows an investment lifecyle over business phase, company size and how much growth or activity is happening.
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| Tangible benefits of the CRM/knowledge system- 1 Powerpoint slide |
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This graphical list shows different benefit indicators and metrics by large benefit categories. Additionally, it shows less-measurable tacit benefits. Top-level benefits include: loyal satisfied customers, increased revenue, greater efficiencies,
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| B2B sales example: Turning a negative into a positive- 1 Powerpoint slide |
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This map shows the potential impact of a routine business decision, made by mobile sales people selling leased uniforms in this example.
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| Tactics to support marketing launch- 1 Powerpoint slide |
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This diagram shows marketing tactics that would be deployed against a multi-tiered marketing plan. This would be used to market a product that is distributed through consumer/direct channels as well as distributors and partners.
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| Business impact of making the correct definitive decision- 1 Powerpoint slide |
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This map shows the potential impact of routine business decisions, described here as the “critical event” and “the definitive decision”.
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| Quantitative benefits of the new system: greater efficiencies- 1 Powerpoint slide |
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This illustration the return on investment (ROI) for a new system or program. The return is achieved through greater efficiencies, in this example uses shorter sales cycles and shorter problem resolution times.
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| Marketing decisions and event deadlines- 1 Powerpoint slide |
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This Gantt-like chart plots out a four-month marketing/branding project. The little gavels show a decision point and the lightning bolts show an action/deliverable.
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