This slide (boldly) proclaims the eight fundamental marketing strategies: acquire new customers, increase loyalty, upsell, cross-sell, increase usage, win-back, channel migration, and reduce campaign costs.

This mock bar chart shows how merging (or acquired) companies gradually integrate over multiple generations, shifting from separately branded entities providing separate services, growing into an integrated, master-branded force.

This combination list/map/case shows many different types of customer data and how they can be used for management decisions as well as transactional or customer-based decisions.

This neat, but complex, graphic pits the measurement of marketing activity, time, marketing events, and the level of business change (positive change) that occurs.

This illustration shows return on investment (ROI) for implementing a system or program. This example uses lead conversion as its return basis.