This graphic shows three Cs of defining a brand: company, competitors, and the customer.

This playful graphic sets up a dichotomy of change for companies; either through strategy or operational effectiveness.

This slide shows a four-tiered marketing plan for a product or service that has multiple sales channel (consumer, distributors, partners, etc.,)

This mock bar chart shows how competitive advantages constantly dissolve / degrade over time as the market adjusts to them.

This illustration shows return on investment (ROI) for implementing a system or program. This example uses lead conversion as its return basis.

This slide shows different dimensions (or categories) of information, generally in terms of how you would ‘meta-tag’ information in a database or knowledge management system.

This slide illustrates how data analysis can find patterns among customers who may have similar buying patterns.

This intuitive, laymen-friendly slide illustrates all of the different entities collecting customer data through a single transaction. In this case, we track a customer ordering mittens from a clothing catalog. Details of the data...

This matrix shows a detailed project plan for completing a web site analysis project.

This primer on branding uses different brand concepts (although not necessarily the ones that are formally taught at business school) and provides their definitions.

This 10-step project plan shows the steps required to complete an assessment and analysis phase of a branding project.