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A basic 'counts and amounts' customer base report based on 5-10 key customer-facing dimensions over one specific timeframe. Define and understand company’s current customer base Business case Offline (e.g., print) Enables aggregation and extension of marketing and market information - As an interactive, informational format, online communication allows for the greatest flexibility in communicating information in multiple arrays, at different levels of complexity, and as top-line or detailed as necessary. The Internet, in its best form, pin-points a concise answer for the seeker, yet provides referentially infinite detail. Initiatives Blueprint Detailed marcom plan, including: schedules, budgets and resource requirements Business-Market strategy See more...
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Trend, Type, Function, Action
Facts and findings from research and analysis activities
z - no trend ,
deliverable description ,
research ,
z - no action
Formalize and organize supporting facts, findings and detail garnered from earlier work products
z - no trend ,
deliverable description ,
z - no function ,
formalize
Formalize and organize supporting facts, findings and detail garnered from earlier work products
z - no trend ,
deliverable description ,
consulting ,
formalize
Findings based on analysis to date
z - no trend ,
deliverable description ,
consulting ,
z - no action
Research and analysis department
z - no trend ,
organizational component ,
research ,
z - no action
We have conducted analysis of many analogous products for the agent market
z - no trend ,
research activity ,
research ,
z - no action
Transform data analytic findings into tactical marketing actions
data analytics ,
project activities ,
data analysis ,
transform
Assemble and analyze market and e-business findings from past projects
business planning ,
marketing assessment activities ,
research ,
assemble
Best practice methodologies for collection and analysis
z - no trend ,
activities ,
research ,
z - no action
Surveys
CRM ,
customer research ,
marketing analysis ,
z - no action
Metrics
z - no trend ,
customer research ,
marketing analysis ,
z - no action
Satisfaction indices
CRM ,
customer research ,
marketing analysis ,
z - no action
Feedback mechanisms
CRM ,
customer research ,
marketing analysis ,
z - no action
Integration of custom and best-of-breed tools for collection, analysis and interaction
integration ,
activities ,
research ,
z - no action
Determine analysis type that best suits company’s presentation requirements
business planning ,
project activities ,
research ,
determine
Determine analysis type that best suits client’s presentation requirements
z - no trend ,
recommendations ,
research ,
determine
Reporting
data analysis ,
data analysis techniques ,
marketing analysis ,
z - no action
Review and finalize analytical instruments for analyzing business models
business planning ,
data analysis techniques ,
research ,
review
Compiling work to date, assemble a gap analysis or SWOT (strength, weakness, opportunity, threat) analysis
z - no trend ,
strategy development activities ,
consulting ,
compile
Conduct secondary research to determine industry definitions of CRM and eCRM (e.g., review studies, review articles)
CRM ,
research activities ,
research ,
conduct
Conduct secondary research to determine industry definitions of CRM and eCRM (e.g., review studies, review articles)
CRM ,
research activities ,
research ,
conduct
Review existing client studies
research ,
research activities ,
research ,
review
Conduct primary and secondary research as appropriate
z - no trend ,
research activities ,
research ,
conduct
Leverage research in past tasks
z - no trend ,
research activities ,
research ,
leverage
Research and develop content
content management ,
research activity ,
research ,
research
Compiling work to date, assemble a gap analysis or SWOT (strength, weakness, opportunity, threat) analysis
business planning ,
strategy development activities ,
consulting ,
assemble
Conduct secondary research
research ,
research activities ,
marketing ,
conduct
Conduct experiential research
research ,
research activities ,
marketing ,
conduct
Conduct client-segment audience research
segmentation ,
research activity ,
research ,
conduct
Conduct subject matter expert (SME) research
z - no trend ,
research activity ,
research ,
conduct
Findings, observations and descriptors
z - no trend ,
deliverable description ,
consulting ,
z - no action
Document findings and implications
z - no trend ,
deliverable description ,
consulting ,
z - no action
Report in PowerPoint format that contains findings and implications for 3-5 existing retention programs or activities focused on the areas above.
customer loyalty ,
deliverable description ,
consulting ,
z - no action
Methodology on how findings were discovered and how scoring was enabled
profiling ,
deliverable description ,
data analytics ,
z - no action
Predictive modeling
data mining ,
data analysis techniques ,
marketing analysis ,
z - no action
Clustering
data mining ,
data analysis techniques ,
marketing analysis ,
z - no action
Interview key external parties (e.g., analysts, investors, customers, competitors)
competition ,
research activities ,
research ,
interview
Set standards and practices for delivering data analysis content and results
data analytics ,
process development ,
data analysis ,
set
Rendering reports, tables, cross-tabs and graphs of response findings
data analytics ,
deliverable description ,
graphics ,
render
Segmentation
segmentation ,
data analysis techniques ,
marketing analysis ,
z - no action
Profiling
profiling ,
data analysis techniques ,
marketing analysis ,
z - no action
Market research group
z - no trend ,
organizational component ,
research ,
z - no action
Review existing documentation and research
research ,
assessment activities ,
project management ,
review
We have conducted many agent and organizational interviews through our normal course of business
z - no trend ,
research activity ,
research ,
conduct
Leverage historic information
database marketing ,
research activities ,
research ,
leverage
Explain which tools are appropriate for which types of data analysis
data analytics ,
development activities ,
data analysis ,
explain
Research
z - no trend ,
company department ,
research ,
z - no action
Document findings and implications
z - no trend ,
deliverable description ,
consulting ,
document
Leverage existing research
consulting ,
research activities ,
management ,
leverage
Organization and project not appropriate for expensive or time consuming primary research (e.g., focus groups, surveys, test cells)
change management ,
finding ,
research ,
z - no action
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Results from the LeapThought © Document Database: Facts and findings from research and analysis activities LeapThought has found 138 files.
Overview of branding project output - 1 Powerpoint slide
This rocket/house graphic shows the different outputs of a brand/marketing assessment and development project.
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Role of different research methods in business decision making - 1 Powerpoint slide
This matrix rates the effectiveness of different research types as they support core marketing objectives.
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Market research and positioning micro-method - 1 Powerpoint slide
This very dense slide shows an 11 step micro-method for conducting market research. It is part of a larger three-step process.
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Dimensions of categorizing and applying knowledge - 1 Powerpoint slide
This slide shows different dimensions (or categories) of information, generally in terms of how you would ‘meta-tag’ information in a database or knowledge management system.
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Strategy process - Micro-methods and customization - 1 Powerpoint slide
This complicated graph shows a 10-step process of how a strategy is formed. It also illustrates how existing strategic planning tools would be implemented.
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Market Analysis Project Activities and Timeline - 1 Powerpoint Slide
This Gantt chart shows the steps and timing for a market analysis for internet products and business development.
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Market Analysis Project Activities and Timeline - 1 Powerpoint Slide
This Gantt chart shows the steps and timing for a market analysis for internet products and business development.
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Overseas market research - 1 Powerpoint Slide
This slide outlines various considerations a company must address with market research when considering exporting.
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Market analysis project activities and timing - 1 Powerpoint slide
This Gantt chart shows the steps and timing for a market analysis for internet products and business development.
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The six points of data failure within the cycle - 1 Powerpoint slide
This handsome slide lists, in a process, the six areas of data processing and (in this case) where data becomes erroneous or otherwise broken. It lists success factors, or process steps, first, and then shows failure points.
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Small call center project approach - 1 Powerpoint slide
This project approach graphic centers around the creation of a (relatively) small call center (also referred to as a tele-center here).
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Overseas export preparation activities and timeline - 1 Powerpoint Slide
This Gantt - like chart describes overseas export preparation activities and timing.
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Knowledge management/learning company composition - 1 Powerpoint slide
This disc shows components of a knowledge management or distance learning or web-based training (WBT) company.
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Fast forward naming approach - 1 Powerpoint slide
This top-level project plan shows the tasks or phases in conducting a rapid company naming (or re-naming) project.
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Consulting team model - Shared, floating resources - 1 Powerpoint slide
This chart builds on an integrated team model and shows an expanded, super-view that shows what supports the team, in this case, knowledge, infrastructure and staffing.
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