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Extensive strategic plans, including descriptors and action items for nine key components (e.g., development of value proposition) Create a new search...
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LeapThought has found 171 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
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Extensive strategic plans, including descriptors and action items for nine key components (e.g., development of value proposition) |
value proposition,
deliverable description,
marketing management,
z - no action
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Determine specifics of core offer and messaging on the initial outreach, including the product, incentives, value proposition, and timing |
value proposition,
strategy development activities,
IT,
determine
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Design and build strategic plan, focusing on nine key components |
business planning,
strategy development activities,
project management,
design
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Assign descriptors to each of the components |
z - no trend,
assessment activities,
marketing,
assign
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Written strategic marketing plans for 3-5 new retention programs or activities, or, alternatively, significant course-corrections for existing activities. |
customer loyalty,
deliverable description,
consulting,
z - no action
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Determine value proposition to the various market segments, products and user types |
value proposition,
marketing strategy activities,
marketing,
determine
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Develop strategic integration plan |
consulting,
strategy development activities,
management,
develop
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Determine yield management processes, workflow processes, and lead processing processes, including system (both technology and manual) implications |
z - no trend,
strategy development activities,
sales,
determine
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Value proposition |
z - no trend,
document type or element,
marketing,
z - no action
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Strategy Review - Review and assess objectives and plan for the site. If necessary refine strategic statement of objectives, target audience, messaging, and planned capabilities |
internet,
web development activities,
IT,
review
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Findings, observations and descriptors |
z - no trend,
deliverable description,
consulting,
z - no action
|
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Understand and formalize core strategic objectives both in the short-term and long-term as its tied to the core business model, marketing activities, and revenue impact |
ROI,
strategy development activities,
management,
understand
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Identify key components of CRM and eCRM offering |
CRM,
CRM assessment,
service,
indentify
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Textual descriptors of key company customer clusters, focusing mostly on the churners |
profiling,
deliverable description,
marketing,
z - no action
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Detailed vision PowerPoint document with descriptors of all the envisioned capabilities |
z - no trend,
deliverable description,
consulting,
z - no action
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Current roll-out plans |
consulting,
planning activities,
project management,
z - no action
|
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Develop core value propositions |
value proposition,
branding activities,
marketing,
develop
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Develop call-to-actions and set goals |
value proposition,
marketing strategy activities,
z - no function,
develop
|
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Create key textual descriptors, provided in condensed, enigmatic prose phrases emphasizing your offering |
branding,
branding actvities,
marketing,
z - no action
|
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Flesh out strategy and plans |
z - no trend,
project planning activities,
consulting,
flesh
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Determine offer and value proposition |
campaign management,
marketing strategy activities,
marketing,
determine
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Embed banker-facing components within manufacturer context |
vendor management,
tactic,
content,
embed
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Determine ownership of key outputs (e.g., plans, intellectual capital, customer information) |
z - no trend,
management activities,
consulting,
determine
|
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Build improvements and modify plans and strategies from learnings |
continuous improvement,
learning activity,
project management,
build
|
|
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Identify key components of CRM and eCRM offering |
CRM,
CRM assessment,
CRM,
identify
|
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Create textual descriptors (profiles) for customer groups |
profiles,
marketing execution activities,
markeitng,
create
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Marketing plans will include details such as media mix, contact schedules and target customer recommendations. |
branding,
deliverable description,
marketing,
z - no action
|
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Top-line work plans (down to the 'task' level), schedules and budgets for completing the entire 'enable' stage. |
ROI,
project planning activities,
project management,
z - no action
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Marketing plans will include details such as media mix, contact schedules and target customer recommendations. |
direct marketing,
deliverable description,
marketing,
z - no action
|
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Determine acquisition campaign components (e.g., telemarketing, email) |
z - no trend,
marketing planning activities,
marketing,
determine
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Define levers-components of differentiation in the website |
internet,
market assessment activities,
internet,
define
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List of best practices, including their applicability to company |
z - no trend,
deliverable description,
consulting,
z - no action
|
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Develop supporting factual and subjective basis for tagline and descriptors focused on key areas. Basis will include descriptions, findings and implications |
branding,
branding actvities,
marketing,
develop
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Channel considerations |
channels,
strategic consideration,
marketing,
z - no action
|
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Competitive positioning |
branding,
strategic consideration,
marketing,
z - no action
|
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Format content and enable technology components |
internet,
content activities,
IT,
format
|
|
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Current state of our offering |
branding,
strategic consideration,
products,
z - no action
|
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Current operating environment |
management,
strategic consideration,
operations,
z - no action
|
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Relation to our bank and traditional banking |
channels,
strategic consideration,
sales,
z - no action
|
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Strategic sourcing |
supply chain management,
business trend,
procurement,
z - no action
|
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Outline components of data mining deliverables |
data analytics,
project activities,
data analysis,
outline
|
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Define project priorities and build-out plans |
z - no trend,
project planning activities,
project management,
define
|
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Future or visionary state of our offering |
product management,
strategic consideration,
marketing,
z - no action
|
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Detailed marcom plan, including: schedules, budgets and resource requirements |
z - no trend,
deliverable description,
marketing operations,
z - no action
|
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Determine key lead and qualification objectives, including prioritization and treatment of tiered segments |
segmentation,
marketing strategy activities,
sales,
determine
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Perspective is transformed into formal structures, including frameworks, methods, processes, custom lexicons, and products |
content management,
content activities,
HR,
transform
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Strategic selling |
sales force productivity,
business trend,
sales,
z - no action
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Develop strategic integration plan |
technology,
planning activities,
marketing,
develop
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Current industry and Internet trends and fashions |
internet,
strategic consideration,
marketing,
z - no action
|
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Marketing strategy considerations (e.g., acquisition, retention) |
sales,
strategic consideration,
marketing,
z - no action
|
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Results from the LeapThought © Document Database: Extensive strategic plans, including descriptors and action items for nine key components (e.g., development of value proposition) LeapThought has found 147 files.
| Components of the value proposition- 1 Powerpoint slide |
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This graphic describes new approaches to defining a company’s value proposition.
SEE DETAIL PAGE and DOWNLOAD
|
| Strategic Marketing Planning, Support and Management- 2000 word MS Word file |
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This 2,000 word proposal outlines a marketing project to create a strategy framework and a 12-month communication plan. It would be used to close this described work. It contains a project overview, marketing...
SEE DETAIL PAGE and DOWNLOAD
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| Multi-tracked project approach- One Powerpoint slide |
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This slide shows a multi-tracked approach to completing a marketing project, including finalizing business plans.
SEE DETAIL PAGE and DOWNLOAD
|
| Work Process - Next steps- 1 Powerpoint slide |
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This graphic describes the next steps that can be taken to further a marketing vision.
SEE DETAIL PAGE and DOWNLOAD
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| Marketing services model- 1 Powerpoint slide |
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This complicated graphic shows a marketing services model (i.e., services that a marketing agency might offer).
SEE DETAIL PAGE and DOWNLOAD
|
| Risk/reward project planning approach- 1 Powerpoint slide |
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This project approach shows how a plan would be developed to create a risk/reward program, perhaps one that a marketing firm and product firm might enter in together. Or a joint venture.
SEE DETAIL PAGE and DOWNLOAD
|
| Strategic marketing planning project approach- 1 Powerpoint slide |
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This project approach shows 10 steps to developing a very comprehensive marketing plan. Each step has sample sub-activities that would be completed.
SEE DETAIL PAGE and DOWNLOAD
|
| Risk/reward planning project approach- 1 PowerPoint slide |
 |
This project approach shows how a plan would be developed to create a risk/reward program, perhaps one that a marketing firm and product firm might enter in together. Or a joint venture.
SEE DETAIL PAGE and DOWNLOAD
|
| Customer Relationship Management Framework- 1 PowerPoint slide |
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This “customer relationship management” framework is a top-level icon to match some CRM tactics (in this case, databases) with higher level objectives.
SEE DETAIL PAGE and DOWNLOAD
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| Campaign lead qualification scheme and site- 1 Powerpoint slide |
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This needlessly complicated chart shows different components of a lead qualification web application.
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| Overview of project approach for new web business- 1 Powerpoint slide |
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This top-level process/plan illustrates the steps needed to plan a new Internet business, from determining its business model and plan, through inception. Fast-track items/activities are also listed.
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| Market analysis project activities and timing- 1 Powerpoint slide |
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This Gantt chart shows the steps and timing for a market analysis for internet products and business development.
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| Proposal for data mining and marketing planning- 6 page Word Document with inserted graphics |
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This is a six-page proposal in Word that describes a simultaneous data mining project and marketing planning project. It would be used to sell work for a data-intensive marketing project.
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| Components of the customer acquisition marketing system- 1 Powerpoint slide |
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This graphic list shows, almost exhaustively, components of a customer acquisition marketing system (i.e., an acquisition marketing campaign.)
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| Planning components to consider- 1 Powerpoint slide |
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This slide is an elaborate list that lists different planning components one would consider for building a new business, division, website or product. The graphic element roughly shows a process or functional structure.
SEE DETAIL PAGE and DOWNLOAD
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