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Execute across channels Create a new search...
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LeapThought has found 58 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
 |
Execute across channels |
channels,
marketing execution activities,
marketing operations,
execute
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Coordination - Work with identified tech resources to execute the usability test as well as to assist to execute wire frames across the company Intranet |
system integration,
web development activities,
project management,
work
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Inherently complex or requiring a high level of skill to educate upon or execute |
leadership development,
product attribute,
z - no function,
z - no action
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Integrated interactions across media and channels |
channels,
communication activities,
service,
z - no action
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Mass media |
channels,
communication channels,
marketing operations,
z - no action
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Direct mail |
channels,
communication channels,
marketing operations,
z - no action
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Customer service |
channels,
communication channels,
marketing operations,
z - no action
|
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Branches |
channels,
communication channels,
marketing operations,
z - no action
|
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ATMs |
channels,
communication channels,
marketing operations,
z - no action
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Telemarketing |
channels,
communication channels,
marketing operations,
z - no action
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Internet |
channels,
communication channels,
marketing operations,
z - no action
|
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Prioritize each attribute, or lever, by cost of change, cost of failure, impact on the market (or potency), impact on company and ability to support-execute |
ROI,
strategy development activities,
management,
prioritize
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Formulate guiding principles that define how channels, programs and tactics should be designed |
channels,
strategy development activities,
marketing,
formulate
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Migrate to more cost effective channels (e.g., the internet) |
channels,
strategy development activities,
service,
migrate
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Prioritize each attribute, or lever, by cost of change, cost of failure, impact on the market (or potency), impact on client and ability to support-execute |
business planning,
business case activities,
consulting,
prioritize
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Migrate channels |
channels,
marketing objectives,
marketing,
z - no action
|
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Migrate premium customers to sales channels |
channels,
marketing execution activities,
sales,
migrate
|
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Assign to channels, timing and offers |
channels,
marketing planning activities,
marketing,
assign
|
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Identify key communications channels |
channels,
marketing planning activities,
marketing,
identify
|
|
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PR-IR-MR |
z - no trend,
communication channels,
PR,
z - no action
|
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Email newsletter |
eMarketing,
communication channels,
IT,
z - no action
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Channel migration |
channels,
marketing objective,
z - no function,
z - no action
|
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Channel considerations |
channels,
strategic consideration,
marketing,
z - no action
|
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Stand alone media (e.g., CD-Rom, video) |
eMarketing,
communication channels,
IT,
z - no action
|
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|
Publication and broadcast |
z - no trend,
communication channels,
marketing,
z - no action
|
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|
Public relations events |
z - no trend,
communication channels,
PR,
z - no action
|
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|
Offline (e.g., print) |
z - no trend,
communication channels,
distribution,
z - no action
|
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Training and speaking events |
change management,
communication channels,
PR,
z - no action
|
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New entrants, technology, and information channels |
z - no trend,
threats,
z - no function,
z - no action
|
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Traditional media (e.g., print, broadcast) |
z - no trend,
communication channels,
advertising,
z - no action
|
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Relation to our bank and traditional banking |
channels,
strategic consideration,
sales,
z - no action
|
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Channel expansion through ongoing viral marketing |
channels,
benefit,
partners,
z - no action
|
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New economy impact - geography breakdowns and information channels |
globalization,
threats,
sales,
z - no action
|
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Expertise can be explained or demonstrated through information channels (i.e., print, web) |
z - no trend,
product attribute,
sales,
z - no action
|
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Define channel roles |
channels,
marketing strategy activities,
sales,
define
|
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Channel and media usage |
channels,
marketing program attributes,
marketing,
z - no action
|
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|
Direct media |
direct response,
communication channels,
marketing operations,
z - no action
|
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Product Distribution Platforms |
z - no trend,
communication channels,
distribution,
z - no action
|
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|
Response channels planned and activated |
direct response,
organizational component,
marketing operations,
z - no action
|
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Web-email |
internet,
communication channels,
internet,
z - no action
|
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Internet-intranet |
internet,
communication channels,
IT,
z - no action
|
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Channel plays - prospecting (e.g., lawyer channel), and product channel influence (e.g., manufacturers) |
channels,
tactic,
partners,
z - no action
|
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Multi-channel marketing focus |
channels,
marketing program attributes,
marketing,
z - no action
|
|
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Determining the mix of channels: website, newsletter, PR, printed material, intranet, extranet |
content management,
content activities,
content,
determine
|
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Identify existing and future response and delivery channels |
campaign management,
marketing planning activities,
direct marketing,
identify
|
|
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Identify candidate outbound and inbound channels and media |
advertising,
marketing planning activities,
marketing,
identify
|
|
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Determining and demonstrating the lifecycle of content e.g., how does it re-appropriate, migrate through other channels, personalize, etc. |
content management,
content activities,
content,
determine
|
|
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Manage mail - email - telephony vendors |
channels,
marketing execution activities,
marketing operations,
manage
|
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Activate response and fulfillment channels |
campaign management,
marketing execution activities,
marketing operations,
activate
|
|
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Determine media and channels |
campaign management,
marketing planning activities,
marketing,
determine
|
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Results from the LeapThought © Document Database: Execute across channels LeapThought has found 24 files.
| Branding environment with points of customer interaction- 1 Powerpoint slide |
 |
This graphic shows the master branding environment (which is a slide unto itself) and shows all of the channels (in this example) that can be used to fulfill the brand.
SEE DETAIL PAGE and DOWNLOAD
|
| E-business solution providers- 1 Powerpoint page |
 |
A two-by-two that shows technology services providers by their level of brand awareness and their ability to execute.
SEE DETAIL PAGE and DOWNLOAD
|
| Strategic marketing planning project approach- 1 Powerpoint slide |
 |
This project approach shows 10 steps to developing a very comprehensive marketing plan. Each step has sample sub-activities that would be completed.
SEE DETAIL PAGE and DOWNLOAD
|
| Spread the word of success- 1 Powerpoint slide |
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This list graphic list combination shows different information channels (e.g., publications, e-mail) divided into different communication modes (e.g., push, declarative) for executing outbound communications. This example uses channels...
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|
| Approach to transformations to change strategies- 1 PowerPoint Slide |
 |
This graphic illustrates a top-line approach to addressing large strategic changes. This would support a management consulting or technology integration master project timeline.
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|
| Tactics to support marketing launch - 1 Powerpoint slide |
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This diagram shows marketing tactics that would be deployed against a multi-tiered marketing plan. This would be used to market a product that is distributed through consumer/direct channels as well as distributors and partners.
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|
| Dimensions of categorizing and applying knowledge- 1 Powerpoint slide |
 |
This slide shows different dimensions (or categories) of information, generally in terms of how you would ‘meta-tag’ information in a database or knowledge management system.
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|
| Marketing using a mailing list and response channels- 7 Powerpoint slides |
 |
This seven page plan shows 6 steps of a marketing campaign that uses test segments and different response channels. For each step there is page with detailed sub-steps.
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|
| Structure of data analytics-ready organizations- 1 Powerpoint slide |
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This graphic shows the layers of a company that is ready for marketing-focused data analytics.
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|
| Interaction intensity and relationship equity- 1 Powerpoint slide |
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This two-by-two illustration shows how relationship equity rises and customer anonymity lowers as interaction intensity rises.
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|
| Technology staffing capabilities- 1 Powerpoint slide |
 |
This list of services (disguised as a framework) would be suitable for a technical staffing firm that also conducted technology project work (e.g., software development, system integration, package deployment).
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|
| New marketing model- 1 Powerpoint slide |
 |
This (perhaps ambitious and self-serving) image shows a new marketplace model for understanding marketing, products, and sales. It shows a swirl of innovation entering from an evolving marketplace.
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| The complexity of the modern business environment- 1 Powerpoint slide |
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This CRM-related illustration shows the complexity of serving customers across multiple mediums, channels, and by using different employees.
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| The three key CRM enablers- 1 Powerpoint slide |
 |
This big graphic is the culmination of two other graphics which build a CRM strategy from its objectives, to its disciplines, all the way out to its three key enablers: people, process, and infrastructure.
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