This illustration suggests a path to present a unified face to the customer by aligning different company attributes.

This three page document describes different best practices in using e-mail for marketing.

This list provides eight areas of planning for a lead generation campaign for new customers/clients. Each discussion area has a description.

This graphic shows the four main Customer Relationship Management objectives in a color orb graph that circles “customers and prospects”. Detail is given on sub-strategies.

This slide illustrates the process of a basic lead generation program that utilizes mail, direct response, the web, call center, and the branch office.

This slide is an elaborate list that lists different planning components one would consider for building a new business, division, website or product. The graphic element roughly shows a process or functional structure.

This seven page plan shows 6 steps of a marketing campaign that uses test segments and different response channels. For each step there is page with detailed sub-steps.

This process-like chart explains how marketing generates demand, and that HOW they generate demand affects response management, operations, and ultimately sales.

This slide shows the three basic sources of creating a contact (or marketing) list.

This slide is a tidy catalog of what questions marketing should be asking about their customers.