This graphic shows three Cs of defining a brand: company, competitors, and the customer.

This detailed project plan shows 10 steps for completing a brand assessment and analysis project, with each step containing multiple detailed worksteps. The matrix has space to assign project team members and timing.

This 10-step project plan shows the steps required to complete an assessment and analysis phase of a branding project.

This very dense slide shows an 11 step micro-method for conducting market research. It is part of a larger three-step process.

This large roadmap shows a full first phase technology build out, in this case, a knowledge management system. It has three main stages: assessment and business planning, design and develop, deploy.

This elaborate project process diagram gives a pretty complete view of a marketing strategy and planning project. The output of this project would be a comprehensive marketing strategy and plan.

This project approach shows how a plan would be developed to create a risk/reward program, perhaps one that a marketing firm and product firm might enter in together. Or a joint venture.

This Gantt chart shows the steps and timing for a market analysis for internet products and business development.

This primer on branding uses different brand concepts (although not necessarily the ones that are formally taught at business school) and provides their definitions.

This slide shows a brand strategy project approach, divided into seven major steps, with activity detail below each step.

This is a list of employee-focused benefits of an employee intranet.

This market positioning framework is a complex, but useful, illustration that shows the complexity of choosing a market positioning. It shows six dimensions of market positioning in an “impossible” cube (impossible because it attempts...

This slide shows a multi-tracked approach to completing a marketing project, including finalizing business plans.