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Determine companyÂ’s position among competitors Create a new search...
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LeapThought has found 72 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
 |
Determine company’s position among competitors |
competition,
market assessment activities,
management,
determine
|
|
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Leveraging competitive research, company interviews and current positioning, determine company’s desired position among competitors |
competition,
market assessment activities,
consulting,
determine
|
|
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Leveraging competitive research, client interviews and current positioning, determine client’s desired position among competitors |
competition,
market assessment activities,
research,
determine
|
|
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Align company’s current branded position among competitors and potential partners |
branding,
market assessment activities,
marketing analysis,
align
|
|
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Determine positioning among customers and competitors textually |
competition,
brand development activities,
marketing,
determine
|
|
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Determine extent and quality of competitors marketing activities |
competition,
market assessment activities,
management,
determine
|
|
|
Determine extent and quality of competitors marketing activities |
competition,
market assessment activities,
research,
determine
|
|
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Position document to drive ongoing marketing activities |
marketing,
marketing execution activities,
marketing,
position
|
|
|
Determine external modifications |
z - no trend,
strategy development activities,
internet,
determine
|
|
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Determine measures of success |
business planning,
measurement activities,
management,
determine
|
|
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Determine improvement measurements |
ROI,
strategy development activities,
management,
determine
|
|
|
|
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Determine profitability measurements |
ROI,
strategy development activities,
management,
determine
|
|
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Determine profitability measurements |
ROI,
strategy development activities,
finance,
determine
|
|
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Determine company’s objectives |
,
marketing assessment activities,
consulting,
determine
|
|
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Determine key success measures |
continuous improvement,
strategy development activities,
management,
determine
|
|
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Determine timing constraints of each lever |
z - no trend,
project planning activities,
z - no function,
determine
|
|
|
Determine skills and capacities to complete build-out |
z - no trend,
project activities,
consulting,
determine
|
|
|
Determine client’s target customer type |
CRM,
marketing strategy activities,
research,
determine
|
|
|
Determine risks and mitigating factors |
business planning,
strategy development activities,
z - no function,
determine
|
|
|
Determine analysis type that best suits client’s presentation requirements |
z - no trend,
recommendations,
research,
determine
|
|
|
Determine timing constraints of each lever |
business planning,
strategy development activities,
management,
determine
|
|
|
|
|
Determine risks and mitigating factors |
z - no trend,
strategy development activities,
marketing analysis,
determine
|
|
|
Determine core objectives and performance metrics |
business planning,
measurement activities,
management,
determine
|
|
|
Determine company’s current image and brand within the marketplace |
branding,
market assessment activities,
marketing,
determine
|
|
|
Determine ownership of key outputs (e.g., plans, intellectual capital, customer information) |
z - no trend,
management activities,
consulting,
determine
|
|
|
Determine analysis type that best suits company’s presentation requirements |
business planning,
project activities,
research,
determine
|
|
|
Determine key lead and qualification objectives, including prioritization and treatment of tiered segments |
segmentation,
marketing strategy activities,
sales,
determine
|
|
|
Determine which immediate and long-term levers, or attributes, company can alter, emphasize or downplay to achieve new positioning. |
competition,
strategy development activities,
management,
determine
|
|
|
Determine customer threshold for frequency and quantity of contacts |
campaign management,
marketing planning activities,
direct marketing,
determine
|
|
|
Determine timing and scope of planning and execution phases |
z - no trend,
project planning activities,
consulting,
determine
|
|
|
Determine acquisition campaign components (e.g., telemarketing, email) |
z - no trend,
marketing planning activities,
marketing,
determine
|
|
|
Determine appropriate bundles for specific segments |
segmentation,
marketing strategy activities,
marketing analytics,
determine
|
|
|
Determine human resource requirements |
human capital management,
project planning activities,
HR,
determine
|
|
|
Determine core messages that define the client brand |
branding,
branding activities,
marketing,
determine
|
|
|
Determine core messages that define the company brand |
branding,
branding activities,
marketing,
determine
|
|
|
Determine extent of each capability for first phase roll-out |
z - no trend,
project activities,
project management,
determine
|
|
|
Determine specifics of core offer and messaging on the initial outreach, including the product, incentives, value proposition, and timing |
value proposition,
strategy development activities,
IT,
determine
|
|
|
Determine company’s target customer type |
CRM,
marketing strategy activities,
marketing,
determine
|
|
|
Determine media mix and usage |
z - no trend,
marketing planning activities,
marketing operations,
determine
|
|
|
Determine offer and value proposition |
campaign management,
marketing strategy activities,
marketing,
determine
|
|
|
Determine timing, resources and budgets |
z - no trend,
project activities,
project management,
determine
|
|
|
Determine media and channels |
campaign management,
marketing planning activities,
marketing,
determine
|
|
|
Determine brand attributes and themes |
branding,
branding activities,
marketing,
determine
|
|
|
Determine marketing budgets |
z - no trend,
project planning activities,
marketing,
determine
|
|
|
Determine participation option (e.g., replication rights in other cities) and compensation scenarios (e.g., price per head, ongoing retention fees) |
sales force productivity,
strategy development activities,
sales,
determine
|
|
|
Determine yield management processes, workflow processes, and lead processing processes, including system (both technology and manual) implications |
z - no trend,
strategy development activities,
sales,
determine
|
|
|
Determine value proposition to the various market segments, products and user types |
value proposition,
marketing strategy activities,
marketing,
determine
|
|
|
Determine improvement measurements |
ROI,
improvement activities,
management,
determine
|
|
|
Determine core marketing objectives |
z - no trend,
marketing strategy activities,
marketing,
determine
|
|
|
Determine company owners, participants and agents |
change management,
change management activities,
research,
determine
|
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Results from the LeapThought © Document Database: Determine companyÂ’s position among competitors LeapThought has found 38 files.
| Branding project plan for assessment and analysis: Project tasks- 1 Powerpoint slide |
 |
This 10-step project plan shows the steps required to complete an assessment and analysis phase of a branding project.
SEE DETAIL PAGE and DOWNLOAD
|
| Branding project plan worksheet- 2 page Word document, table format |
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This detailed project plan shows 10 steps for completing a brand assessment and analysis project, with each step containing multiple detailed worksteps. The matrix has space to assign project team members and timing.
SEE DETAIL PAGE and DOWNLOAD
|
| Brand positioning by attributes of company, competitors, and customer- 1 Powerpoint slide |
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This graphic shows three Cs of defining a brand: company, competitors, and the customer.
SEE DETAIL PAGE and DOWNLOAD
|
| Decisions and perspectives explored in the market definition- 1 Powerpoint slide |
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This graphic describes decisions and perspectives explored in the market definition.
SEE DETAIL PAGE and DOWNLOAD
|
| Brand positioning matrix: Sailing the seven Cs- 1 Powerpoint slide |
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This analysis framework provides a series of cross points to discuss brand messages across (the cutely named ) seven ‘Cs’: Customers, company, competitors, cost, control, convenience, confidence. The sum of the cross points is a definitive word f
SEE DETAIL PAGE and DOWNLOAD
|
| Market research and positioning micro-method- 1 Powerpoint slide |
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This very dense slide shows an 11 step micro-method for conducting market research. It is part of a larger three-step process.
SEE DETAIL PAGE and DOWNLOAD
|
| Web Site Analysis Project Activity Matrix- 2 page Word document, table format |
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This matrix shows a detailed project plan for completing a web site analysis project.
SEE DETAIL PAGE and DOWNLOAD
|
| Retention tactics matrix- 2 Page Word Document - table format |
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This matrix has 11 different strategies for retaining customers. Each tactic is described with a description, their strengths, weaknesses, a real-life example, positive effect on margin (evaluates revenue vs cost of program), potential retention
SEE DETAIL PAGE and DOWNLOAD
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| Business planning project activities and timing - 1 Powerpoint slide |
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This Gantt chart shows the top level activities and timing for business planning for a new web business, site, or product.
SEE DETAIL PAGE and DOWNLOAD
|
| Sample Process- Three Steps- 1 Powerpoint Slide |
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This slide depicts a sample process that includes three (3) steps ordered around a wheel.
SEE DETAIL PAGE and DOWNLOAD
|
| Sample Process - Four Steps- 1 Powerpoint Slide |
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This slide depicts a sample process that includes four (4) steps ordered around a wheel.
SEE DETAIL PAGE and DOWNLOAD
|
| Sample Process - Five Steps- 1 Powerpoint Slide |
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This slide depicts a sample process that includes five (5) steps ordered around a wheel.
SEE DETAIL PAGE and DOWNLOAD
|
| Sample Process - Six Steps- 1 Powerpoint Slide |
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This slide depicts a sample process that includes six (6) steps ordered around a wheel.
SEE DETAIL PAGE and DOWNLOAD
|
| Our approach to launching the new company within the market- 1 Powerpoint slide |
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This top-view timeline/Gantt variation shows a project approach to performing a marketing launch of new (or newly branded) company or product.
SEE DETAIL PAGE and DOWNLOAD
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