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Desire to achieve customer relationship management goals Create a new search...
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LeapThought has found 383 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
 |
Desire to achieve customer relationship management goals |
CRM,
organizational characteristic,
marketing,
z - no action
|
|
|
Customer Relationship Management (CRM) |
CRM,
business trend,
CRM,
z - no action
|
|
|
Relationship-intensive in nature, requiring expertise on specific, individual situations |
customer loyalty,
product attribute,
sales,
z - no action
|
|
|
Understand retention goals and objectives |
customer loyalty,
marketing assessment activities,
marketing,
understand
|
|
|
Desire to improve costs while also increasing responses, revenue and demand |
CRM,
organizational characteristic,
marketing,
z - no action
|
|
|
Establish guides and goals |
change management,
strategy development activities,
governance,
establish
|
|
|
Develop targets, goals and measurements |
business planning,
strategy development activities,
project management,
develop
|
|
|
Determine which immediate and long-term levers, or attributes, company can alter, emphasize or downplay to achieve new positioning. |
competition,
strategy development activities,
management,
determine
|
|
|
Understand Company core acquisition objectives goals |
z - no trend,
marketing assessment activities,
marketing management,
understand
|
|
|
Financial goals |
ROI,
objectives,
finance,
z - no action
|
|
|
Develop strategies, work-arounds and compromises to achieve schedule and process optimization |
business process redesign (BPR),
project planning activities,
project management,
develop
|
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|
|
|
Qualified leads self-qualify themselves with their level of interest and their desire for top-shelf knowledge |
sales force productivity,
sales advantage,
sales,
z - no action
|
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|
Balance - what is it, how do we achieve it - editorial, product, features, etc. |
content management,
content activities,
content,
balance
|
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|
The primary mover, sales channel, and relationship-holder is the financial agent |
sales force productivity,
finding,
agents,
z - no action
|
|
|
Develop call-to-actions and set goals |
value proposition,
marketing strategy activities,
z - no function,
develop
|
|
|
Realistically set expectations for what data mining can achieve |
data mining,
risks,
marketing,
set
|
|
|
Articulate the key tasks data mining strives to achieve |
data mining,
development activities,
data analysis,
articulate
|
|
|
Designing new customer management processes |
change management,
CRM planning activities,
service,
design
|
|
|
Web-enabled customer learning |
knowledge management,
training themes,
HR,
z - no action
|
|
|
Size and revenue |
z - no trend,
customer profile descriptor,
management,
z - no action
|
|
|
Measure response and interpret into implications of customer behavior and activity |
profiling,
customer research,
data analytics,
measure
|
|
|
|
|
Prove to customer that they are valuable and that the company is responsive |
customer loyalty,
service strategy activities,
marketing,
prove
|
|
|
Profile company’s current customer base |
profiling,
customer research,
data analytics,
profile
|
|
|
Identify indicators that customer is ready for change |
profiling,
customer research,
marketing analytics,
identify
|
|
|
Customer Loyalty |
customer loyalty,
business trend,
CRM,
z - no action
|
|
|
Customer Needs Assessment - Identify key user segments and prioritize their needs and use models |
segmentation,
customer research,
research,
identify
|
|
|
Define customer profitability measurements |
ROI,
measurement activities,
management,
define
|
|
|
Analyze existing Company customer base and data |
CRM,
customer research,
data analytics,
analyze
|
|
|
Determine ownership of key outputs (e.g., plans, intellectual capital, customer information) |
z - no trend,
management activities,
consulting,
determine
|
|
|
Profile client’s current customer base |
profiling,
customer research,
research,
profile
|
|
|
Gather and assimilate customer data |
database marketing,
customer research,
research,
gather
|
|
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A basic 'counts and amounts' customer base report based on 5-10 key customer-facing dimensions over one specific timeframe. |
data analytics,
data report elements,
data analytics,
z - no action
|
|
|
Determine customer threshold for frequency and quantity of contacts |
campaign management,
marketing planning activities,
direct marketing,
determine
|
|
|
Customer strategy |
CRM,
strategies,
service,
z - no action
|
|
|
Surveys |
CRM,
customer research,
marketing analysis,
z - no action
|
|
|
Customer services |
CRM,
company department,
service,
z - no action
|
|
|
Customer acquisition |
CRM,
marketing objective,
sales,
z - no action
|
|
|
Customer base |
CRM,
organizational component,
service,
z - no action
|
|
|
Retention |
customer loyalty,
marketing objective,
CRM,
z - no action
|
|
|
New reasons - new times for using product |
CRM,
customer research,
products,
z - no action
|
|
|
Satisfaction indices |
CRM,
customer research,
marketing analysis,
z - no action
|
|
|
Geography |
z - no trend,
customer profile descriptor,
z - no function,
z - no action
|
|
|
Feedback mechanisms |
CRM,
customer research,
marketing analysis,
z - no action
|
|
|
Metrics |
z - no trend,
customer research,
marketing analysis,
z - no action
|
|
|
Young |
profiling,
customer profile descriptor,
marketing,
z - no action
|
|
|
Forward-looking |
profiling,
customer profile descriptor,
marketing,
z - no action
|
|
|
Geography |
z - no trend,
customer profile descriptor,
marketing,
z - no action
|
|
|
client customer contacts |
CRM,
organizational component,
service,
z - no action
|
|
|
company customer contacts |
CRM,
organizational component,
service,
z - no action
|
|
|
Unafraid |
profiling,
customer profile descriptor,
marketing,
z - no action
|
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Results from the LeapThought © Document Database: Desire to achieve customer relationship management goals LeapThought has found 196 files.
| Relation Management objectives and tactics- 1 Powerpoint slide |
 |
This slide provides a list of tactics through which to achieve four common relation management objectives that apply across multiple industries as a simple two level graphic.
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|
| Goal-oriented marketing tactics- 1 Powerpoint slide |
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This graphic describes goal-oriented marketing tactics and charts them against the goals they support.
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| Interaction intensity and relationship equity- 1 Powerpoint slide |
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This two-by-two illustration shows how relationship equity rises and customer anonymity lowers as interaction intensity rises.
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|
| The goals of today’s top brands and companies- 1 PowerPoint slide |
 |
This slide shows how three categories of business goals meet together to form overall company goals. This view is very marketing-centric.
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|
| Customer relationship management- 1 powerpoint file |
 |
This is an overarching framework which attempts to exhaustively show all of the areas of customer relationship management.
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|
| Vision of Customer Relationship Management (CRM)- 1 Powerpoint slide |
 |
This framework shows the different, general areas of the well-known business trend/concept Customer Relationship Management (CRM).
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|
| Immediate goals drive immediate challenges- 1 Powerpoint slide |
 |
This graphic describes three immediate goals of marketing strategy.
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|
| Knowledge management: strategies for implementation- 1 Powerpoint slide |
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This slide provides a list of typical actions for implementing Knowledge Management in an organization and provides strategies on how to achieve KM goals in an easy to read format.
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|
| Core marketing and sales objectives- 1 Powerpoint slide |
 |
This slide provides a list of core marketing and sales objectives that can be met through traditional brand marketing in a graphic which displays and details these objectives and the goals related to them.
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|
| Customer Relationship Management Framework- 1 PowerPoint slide |
 |
This “customer relationship management” framework is a top-level icon to match some CRM tactics (in this case, databases) with higher level objectives.
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|
| Service model for external service providers: consulting and outsourcing- 1 Powerpoint slide |
 |
This slide illustrates the different professional services roles of a consulting relationship vs. an outsourcing relationship.
SEE DETAIL PAGE and DOWNLOAD
|
| Branding the company: Company Leadership Interview Guide- 11 Powerpoint slides (all text) |
 |
This 11 page interview guide presents a thorough list of questions that a branding consultant would use to gain brand information from company management.
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|
| Complexity of the enterprise technology landscape- 1 Powerpoint slide |
 |
This neat slide provides an almost exhaustive view of the different enterprise systems a company might have. Similar/related systems are grouped together by colors.
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|
| CRM market map- 1 oversized Powerpoint slide |
 |
This graphic super-map shows a near exhaustive view of the CRM marketplace. In the center it starts with the core strategies and practice areas. From there, it maps out to activities, software, infrastructure, concepts and service providers.
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