This “customer relationship management” framework is a top-level icon to match some CRM tactics (in this case, databases) with higher level objectives.

This slide (boldly) proclaims the eight fundamental marketing strategies: acquire new customers, increase loyalty, upsell, cross-sell, increase usage, win-back, channel migration, and reduce campaign costs.

This list presents about 30 good questions one should ask when reviewing customer experience and CRM issues at a company. This would be a good basis to begin a customer, marketing...

This encompassing graphic gives a top-line view of an entire branding environment. It mixes strategies, branding entities, responses, process, and company activities to provide a complete picture.

This graphic shows the four main Customer Relationship Management objectives in a color orb graph that circles “customers and prospects”. Detail is given on sub-strategies.

This matrix rates the effectiveness of different research types as they support core marketing objectives.

This illustration provides a very simplified view of customer attrition, here called ‘the leaky bucket’.

This framework shows the different, general areas of the well-known business trend/concept Customer Relationship Management (CRM).

This slide shows how a discussion/initiative/scope etc., is focused only on customer service and not the entirety or any other area of business.

This graphic/matrix compares characteristics of the customer-driven organization, including the customer experience, business strategy, and enabling tactics and operations.

This is an overarching framework which attempts to exhaustively show all of the areas of customer relationship management.

This slide shows how interim and permanent data analysis programs would be implemented as a company ramped up customer acquisitions.

This illustration suggests a path to present a unified face to the customer by aligning different company attributes.