This detailed, 4-page plan explains the major steps, sub-steps and detailed worksteps, activities, and deliverables (on the 3 other pages) for a brand/communication project.

This graphic shows a large branding project with three large phases: textual articulation, visual articulation, and program design and execution. The first part is blown out into a more detailed project plan.

This rocket/house graphic shows the different outputs of a brand/marketing assessment and development project.

This primer on branding uses different brand concepts (although not necessarily the ones that are formally taught at business school) and provides their definitions.

This pyramid graphic shows a two flows of information: one on activities to complete a vision, identity and communication strategy, and the other are benefits derived from the activity.

This detailed project plan shows 10 steps for completing a brand assessment and analysis project, with each step containing multiple detailed worksteps. The matrix has space to assign project team members and timing.

This matrix shows a detailed project plan for completing a web site analysis project.

This sequenced list shows core website marketing objectives. They are sequenced in the rough order they occur.

This large roadmap shows a full first phase technology build out, in this case, a knowledge management system. It has three main stages: assessment and business planning, design and develop, deploy.

This illustrative process shows corporate clients needs when launching a new website (or web product) and how two firms (a marketing firm and technology firm) would partner to meet the client needs.

This is a list of brand implementation activities set next to a comprehensive brand environment graphic.

This slide shows a complete vision for what an online marketplace might contain.

This slide shows a brand strategy project approach, divided into seven major steps, with activity detail below each step.