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You have searched for leaplines with the keywords: Build awareness and develop demand for new products, services Create a new search... See document results...
LeapThought has found 129 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
 |
Build awareness and develop demand for new products, services |
z - no trend,
marketing objective,
marketing,
build
|
 |
Develop offers, products and services |
z - no trend,
strategy development activities,
products,
develop
|
 |
Fulfil products and services |
z - no trend,
operational objective,
products,
fulfill
|
 |
Review products and services |
product management,
assessment activities,
products,
review
|
 |
Products and services that match domain expertise |
z - no trend,
sales advantage,
z - no function,
z - no action
|
 |
Intuitive linkage of expertise to core marketable products and services |
z - no trend,
content consideration,
marketing,
z - no action
|
 |
Understand products, services and customers |
CRM,
marketing assessment activities,
CRM,
understand
|
 |
Understand core products and services |
z - no trend,
marketing assessment activities,
z - no function,
understand
|
 |
Successful delivery and execution of products and services |
z - no trend,
operations planning activities,
operations,
z - no action
|
 |
Pioneer new products - ‘productize’ services |
z - no trend,
tactic,
R&D,
pioneer
|
 |
Begun developing new products and services |
z - no trend,
tactic,
R&D,
begun
|
|
|
 |
Internet Assessment and Usability of Products and Services |
internet,
assessment activities,
research,
z - no action
|
 |
Build hypotheses |
z - no trend,
strategy development activities,
consulting,
build
|
 |
Build explanatory document for distribution and presentation |
z - no trend,
deliverable description,
consulting,
build
|
 |
Build explanatory document for distribution and presentation |
z - no trend,
deliverable description,
consulting,
build
|
 |
Build hypotheses around what worked - what didn’t |
z - no trend,
strategy development activities,
data analytics,
build
|
 |
Build textual and graphical representation of company’s brand vision |
branding,
marketing execution activities,
graphics,
build
|
 |
Build improvements and modify plans and strategies from learnings |
continuous improvement,
learning activity,
project management,
build
|
 |
Build financial - investment model (i.e., expected ROI) for short and long term scenarios |
ROI,
business case activities,
finance,
build
|
 |
Prototype Build - Assist to integrate elements to develop a working prototype for usability testing |
total quality management,
web development activities,
internet,
assist
|
 |
Difficult to gauge demand |
z - no trend,
market characteristic,
marketing,
z - no action
|
|
|
 |
Build teams-allocate subjects-hire producers |
z - no trend,
project planning activities,
project management,
build
|
 |
Build enterprise-class marketing tools for companies to help them sell |
sales force productivity,
tactic,
sales,
build
|
 |
Build and present creative print, online and telephone pieces |
z - no trend,
marketing execution activities,
marketing operations,
build
|
 |
Build textual and graphical representation of client’s brand vision |
branding,
branding activities,
marketing,
build
|
 |
Desire to improve costs while also increasing responses, revenue and demand |
CRM,
organizational characteristic,
marketing,
z - no action
|
 |
Build documentation to communicate and educate internal company organizations and external vendors on the value and plan for the initiative |
change management,
change management activities,
consulting,
build
|
 |
Build database |
database marketing,
technology activities,
IT,
build
|
 |
Build mini-business case and vision |
ROI,
business case activities,
management,
build
|
 |
Build mix of time-sensitive and time-independent (i.e., evergreen) content for flexible deployment |
content management,
content activities,
content,
build
|
 |
Manage capacity and operations |
demand planning,
operational objective,
operations,
manage
|
 |
Develop criteria and supporting detail |
z - no trend,
project activities,
consulting,
develop
|
 |
Develop criteria and supporting detail |
z - no trend,
assessment activities,
consulting,
develop
|
 |
Develop strategic integration plan |
technology,
planning activities,
marketing,
develop
|
 |
Develop offers |
campaign management,
marketing planning activities,
marcom,
develop
|
 |
Develop Partnerships- co-marketing |
partners,
partnership activities,
partner management,
develop
|
 |
Develop performance metrics |
continuous improvement,
measurement activities,
consulting,
develop
|
 |
Develop company positioning statement |
z - no trend,
branding activities,
marketing,
develop
|
 |
Develop frequency model |
modeling,
development activities,
marketing,
develop
|
 |
Develop core value propositions |
value proposition,
branding activities,
marketing,
develop
|
 |
Develop criteria and supporting detail |
z - no trend,
strategy development activities,
management,
develop
|
 |
Develop core graphic and textual schemes |
z - no trend,
branding activities,
graphics,
develop
|
 |
Develop frequency model |
data analytics,
campaign planning activities,
marketing,
develop
|
 |
Develop strategic integration plan |
consulting,
strategy development activities,
management,
develop
|
 |
Develop call-to-actions and set goals |
value proposition,
marketing strategy activities,
z - no function,
develop
|
 |
Develop program reconciliation-customer redemption model |
CRM,
CRM planning activities,
data analytics,
develop
|
 |
Develop core messaging and copy attributes |
z - no trend,
marketing execution activities,
advertising,
develop
|
 |
Develop risk mitigation - course correction - disaster plan |
z - no trend,
project planning activities,
management,
develop
|
 |
Develop targets, goals and measurements |
business planning,
strategy development activities,
project management,
develop
|
 |
Develop visual materials for road show and workshop presentations |
change management,
project activities,
graphics,
develop
|
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Results from the LeapThought © Document Database: Build awareness and develop demand for new products, services LeapThought has found 132 files.
| Demand generation cycle- 1 powerpoint page |
 |
This process-like chart explains how marketing generates demand, and that HOW they generate demand affects response management, operations, and ultimately sales.
SEE DETAIL PAGE and DOWNLOAD
|
| Marketing strategy and planning- 1 Powerpoint slide |
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This elaborate project process diagram gives a pretty complete view of a marketing strategy and planning project. The output of this project would be a comprehensive marketing strategy and plan.
SEE DETAIL PAGE and DOWNLOAD
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| Marketing success in new launches- 1 Powerpoint slide |
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This sequenced list shows core website marketing objectives. They are sequenced in the rough order they occur.
SEE DETAIL PAGE and DOWNLOAD
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| E-business solution providers- 1 Powerpoint page |
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A two-by-two that shows technology services providers by their level of brand awareness and their ability to execute.
SEE DETAIL PAGE and DOWNLOAD
|
| Building the system environment: Stage I- 1 Powerpoint slide |
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This large roadmap shows a full first phase technology build out, in this case, a knowledge management system. It has three main stages: assessment and business planning, design and develop, deploy.
SEE DETAIL PAGE and DOWNLOAD
|
| Market analysis project activities and timing- 1 Powerpoint slide |
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This Gantt chart shows the steps and timing for a market analysis for internet products and business development.
SEE DETAIL PAGE and DOWNLOAD
|
| Vision, identity, communicate project overview- 4 Powerpoint slides |
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This detailed, 4-page plan explains the major steps, sub-steps and detailed worksteps, activities, and deliverables (on the 3 other pages) for a brand/communication project.
SEE DETAIL PAGE and DOWNLOAD
|
| Challenges in the marketplace- 1 Powerpoint slide |
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This graphic describes different drivers and challenges in the marketplace that might effect marketing or branding strategy.
SEE DETAIL PAGE and DOWNLOAD
|
| Building the system environment over time- 1 Powerpoint slide |
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This illustrative plan shows how multiple, repeated implementation cycles may be necessary to roll out a system over time, while delivering some system benefits in the short-term.
SEE DETAIL PAGE and DOWNLOAD
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| Business planning project activities and timing- 1 Powerpoint slide |
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This Gantt chart shows the top level activities and timing for business planning for a new web business, site, or product.
SEE DETAIL PAGE and DOWNLOAD
|
| Market Analysis Project Activities and Timeline- 1 Powerpoint Slide |
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This Gantt chart shows the steps and timing for a market analysis for internet products and business development.
SEE DETAIL PAGE and DOWNLOAD
|
| Multi-track project approach: Marketing and data analytics- 1 Powerpoint slide |
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This plan shows the steps/phases in a combined marketing strategy and data analytics project.
SEE DETAIL PAGE and DOWNLOAD
|
| Market Analysis Project Activities and Timeline- 1 Powerpoint Slide |
 |
This Gantt chart shows the steps and timing for a market analysis for internet products and business development.
SEE DETAIL PAGE and DOWNLOAD
|
| Retention tactics matrix- 2 Page Word Document - table format |
 |
This matrix has 11 different strategies for retaining customers. Each tactic is described with a description, their strengths, weaknesses, a real-life example, positive effect on margin (evaluates revenue vs cost of program), potential retention
SEE DETAIL PAGE and DOWNLOAD
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| Measuring marketing success- 1 Powerpoint slide |
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This neat, but complex, graphic pits the measurement of marketing activity, time, marketing events, and the level of business change (positive change) that occurs.
SEE DETAIL PAGE and DOWNLOAD
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