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As appropriate, establish attribution measures to track transaction source. Create a new search...
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LeapThought has found 17 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
 |
As appropriate, establish attribution measures to track transaction source. |
z - no trend,
measurement activities,
IT,
establish
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Track and measure results |
continuous improvement,
measurement activities,
sales,
track
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Establish benchmarks |
benchmarking,
strategy development activities,
management,
establish
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Establish guides and goals |
change management,
strategy development activities,
governance,
establish
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Establish benchmarks |
benchmarking,
planning activities,
marketing,
establish
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Establish timelines, milestones, resources and accountabilities |
consulting,
project planning activities,
project management,
establish
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Establish feedback and measurement mechanisms |
continuous improvement,
measurement activities,
z - no function,
establish
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|
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Establish response channels and sales processes |
sales force productivity,
sales activities,
sales,
establish
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Transaction processing |
retail,
system processes,
IT,
z - no action
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Set performance measures and success metrics |
continuous improvement,
measurement activities,
management,
set
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Determine measures of success |
business planning,
measurement activities,
management,
determine
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Configure transaction capability |
system integration,
web development activities,
IT,
configure
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Determine key success measures |
continuous improvement,
strategy development activities,
management,
determine
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transaction processing systems |
z - no trend,
systems,
IT,
z - no action
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Establish client escalation logic |
CRM,
tactic,
service,
z - no action
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Established partnerships |
vendor management,
marketing characteristic,
partners,
establish
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Configure-establish timing, schedules, ongoing implementation and maintenance teams, and budgets |
business planning,
project management activities,
project management,
configure
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Ctr+click or Shift+click to add multiple selections (10 per category max)
Results from the LeapThought © Document Database: As appropriate, establish attribution measures to track transaction source. LeapThought has found 34 files.
| Breadth of data collected during one customer transaction: ordering mittens from a clothing catalog- 1 Powerpoint slide |
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This intuitive, laymen-friendly slide illustrates all of the different entities collecting customer data through a single transaction. In this case, we track a customer ordering mittens from a clothing catalog. Details of the data...
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| Content type and content source matrix- 1 Powerpoint slide |
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This matrix lists about 20-30 different content that might be used on a website in categories of their type and their source. This list would be a great asset to anyone building a content strategy or contextual marketing strategy for...
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| Multi-track project approach- One Powerpoint slide |
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This multi-track project approach would be used to conduct a branding and communication project, with some validation of the product being sent. It is broken into phases to show how a consulting team might price it.
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| Multi-tracked marketing project approach- 1 Powerpoint slide |
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This multi-track project approach would be used to conduct a branding and communication project, with some validation of the product being sent. It is broken into phases to show how a consulting team might price it.
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| Extensibility and transferability measures- 1 Powerpoint slide |
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This graphic describes the extensibility and transferability measures for a content system.
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| Multi-tracked project approach- One Powerpoint slide |
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This slide shows a multi-tracked approach to completing a marketing project, including finalizing business plans.
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| Three core master conceptual properties will be the content source and fountainhead for most other tactics- 1 Powerpoint slide |
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This graphic describes three master conceptual properties that can be used for marketing tactics.
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| CRM and e-business- 1 Powerpoint slide |
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This illustration shows an elongated cube (3-d rectangle) representing interaction media (electronic, telephone, mail and fax, and face to face), business functions (marketing and sales, products), and the business functions e-business co...
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| CRM integration and implementation components: technology-centric perspective- 1 PowerPoint slide |
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This unusual dartboard/tootsie pop/atom graphic shows the necessary components of CRM integration and implementation with a technology-centric point of view.
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| Branding project plan worksheet- 2 page Word document, table format |
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This detailed project plan shows 10 steps for completing a brand assessment and analysis project, with each step containing multiple detailed worksteps. The matrix has space to assign project team members and timing.
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| Overview of project approach for new web business- 1 Powerpoint slide |
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This top-level process/plan illustrates the steps needed to plan a new Internet business, from determining its business model and plan, through inception. Fast-track items/activities are also listed.
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| Contents for business plan- 1 page outline in Word |
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This is JUST the table of contents for a business plan for a start-up company or new product. This business plan outline would be used by a company seeking seed or second round funding, or funding from an internal source.
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| Developing a contact list- 1 Powerpoint slide |
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This slide shows the three basic sources of creating a contact (or marketing) list.
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| Strategic marketing plan activities- 1 Powerpoint page |
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This slide lists top-level tasks that should be completed to write a marketing plan.
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| Understanding marketing operations for emerging companies- 1 Powerpoint slide |
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This graphic describes the roles of a marketing executive versus a marketing agency.
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