This graphic shows, almost exhaustively, tactics that can be used to retain high-value customers.

This grid provides simple, non-technical definitions for data analysis terms, including classification, estimation, prediction, affinity grouping, clustering, and description. Simple metaphors are provided for each.

This top-level process/plan illustrates the steps needed to plan a new Internet business, from determining its business model and plan, through inception. Fast-track items/activities are also listed.

This 6 page mini-case discusses five different market launch scenarios, each with different budgets and effects.

This sequenced list shows core website marketing objectives. They are sequenced in the rough order they occur. Below are tactics that would be used to meet the objectives, also roughly phased to the objectives they best serve.

This illustrative process shows corporate clients needs when launching a new website (or web product) and how two firms (a marketing firm and technology firm) would partner to meet the client needs.

This process slide shows a general marketing campaign process where response rates are tracked.

This project approach shows how a plan would be developed to create a risk/reward program, perhaps one that a marketing firm and product firm might enter in together. Or a joint venture.

This 9-step marketing project approach takes a group through the marketing planning phases while simultaneously conducting a data analytics (data mart) project.

This slide illustrates how data analysis can find patterns among customers who may have similar buying patterns.

This project approach shows how a plan would be developed to create a risk/reward program, perhaps one that a marketing firm and product firm might enter in together. Or a joint venture.

This slide is an elaborate list that lists different planning components one would consider for building a new business, division, website or product. The graphic element roughly shows a process or functional structure.