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A distinctive information portfolio of data, perspective, and content Create a new search...
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LeapThought has found 193 LeapLines
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LeapLine |
Trend, Type, Function, Action | |
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A distinctive information portfolio of data, perspective, and content |
content management,
solution,
content,
z - no action
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Perspective is encapsulated in information products, such as publications, reports, papers, broadcasts, seminars, speeches, books, websites, tools and other manifestations |
content management,
content activities,
content,
encapsulate
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Tie specific content updates with user preferences (e.g., tie stock news to user’s portfolio, advice columns to specific client needs) |
content management,
content consideration,
content,
z - no action
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Information and marketing distribution for prospecting - there are many opportunities online for distribution of information and marketing at a low cost, at venues not previously available. |
content management,
internet benefit,
content,
z - no action
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Perspective is transformed into formal structures, including frameworks, methods, processes, custom lexicons, and products |
content management,
content activities,
HR,
transform
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A unique market or client perspective is identified and formalized |
z - no trend,
content activities,
marketing,
formalize
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Set standards and practices for delivering data analysis content and results |
data analytics,
process development,
data analysis,
set
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Passages and segues from information events to sales events |
z - no trend,
content consideration,
sales,
z - no action
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Content Assessment - Review and audit content and functionality assets to identify spectrum of content types |
content management,
content consideration,
content,
review
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Deploy tactics that create the appearance of updates while minimizing expense, such as feature rotation, 'feature of the day', re-publishing evergreen content, user-generated content, online polling and partner content-swaps |
content management,
content consideration,
content,
deploy
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Introduce content while driving usage off-line (e.g., arrival of mailed statement messaging announces new content features) |
content management,
content consideration,
content,
introduce
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Eliminate (or alter) content that negatively dates its creation (i.e., seems old) as it may invalidate newer content |
content management,
content consideration,
content,
eliminate
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New value-added content should be proactively announced to the user on a regular basis |
content management,
content consideration,
content,
z - no action
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Determining and demonstrating the lifecycle of content e.g., how does it re-appropriate, migrate through other channels, personalize, etc. |
content management,
content activities,
content,
determine
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Is the content explicitly linked to the company, or does it stay at an arms length? |
content management,
content consideration,
content,
z - no action
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Cyclical content should be released on an explicit (i.e., communicated to the reader) schedule to habituate the user to visit |
content management,
content consideration,
content,
z - no action
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Understanding and prioritizing content sources, internal and external |
content management,
content activities,
content,
understand
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Enables aggregation and extension of marketing and market information - As an interactive, informational format, online communication allows for the greatest flexibility in communicating information in multiple arrays, at different levels of complexity, and as top-line or detailed as necessary. The Internet, in its best form, pin-points a concise answer for the seeker, yet provides referentially infinite detail. |
internet,
internet benefit,
marketing,
z - no action
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Ability to demonstrate performance and intellectual strengths both thoroughly and remotely - Because of the information and knowledge-based characteristics of wealth management, the Internet makes a perfect venue for agents to communicate their expertise, their approaches, and their past successes online |
content management,
internet benefit,
agents,
z - no action
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Vet and prioritize subjects against audience POV and online content objectives |
content management,
content activities,
content,
vet
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Matching content vision to company objectives |
content management,
content activities,
content,
match
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How explicitly are products marketed within the content? |
content management,
content consideration,
content,
z - no action
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Measuring and improving content offerings |
content management,
content activities,
content,
measure
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Is the content informational, prescriptive or persuasive? |
content management,
content consideration,
content,
z - no action
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What content is of interest to our clients? |
content management,
content consideration,
content,
z - no action
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Develop processes for strategic mix of content, institutional continuity, topics, themes, areas,etc. |
content management,
content activities,
content,
develop
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Develop 'express-path' super-time sensitive, breaking content |
content management,
content activities,
content,
develop
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Develop content inventory plan that addresses multi-month execution |
content management,
content activities,
content,
develop
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Launching connected editorial content (e.g., a case study) while launching a new product |
content management,
content consideration,
content,
launch
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What is the overall 'voice' of the content? |
content management,
content consideration,
content,
z - no action
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Create 'content-events' where the release of new content is timed with corollary events |
content management,
content consideration,
content,
create
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Develop appropriate custom content themes and subjects, collaboratively |
content management,
content activities,
content,
develop
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Determine core objectives for online content |
content management,
content activities,
content,
determine
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Content timing should be tested and measured to determine best mix and tactics |
content management,
measurement activities,
content,
z - no action
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How will the employees support and understand the content selections? |
change management,
content consideration,
content,
z - no action
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Enriched Web Solutions through Proprietary Electronic News Feeds and other Content Products |
content management,
solution,
content,
z - no action
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What tone and style do client’s prefer? |
content management,
content consideration,
content,
z - no action
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Understanding content types and formats |
content management,
assessment activities,
content,
understand
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What is our client’s threshold for complexity or technicality? |
content management,
content consideration,
content,
z - no action
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A content library of syndicated articles on particular subjects |
content management,
solution,
content,
z - no action
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Determining the mix of channels: website, newsletter, PR, printed material, intranet, extranet |
content management,
content activities,
content,
determine
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What level of detail is appropriate? What length? |
content management,
content consideration,
content,
z - no action
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How will the content selections align with agent needs? |
z - no trend,
content consideration,
content,
z - no action
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Build mix of time-sensitive and time-independent (i.e., evergreen) content for flexible deployment |
content management,
content activities,
content,
build
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Update content, both custom and syndicated |
content management,
content activities,
content,
update
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Determine custom content requirements |
content management,
content activities,
content,
determine
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Develop content themes and attributes |
content management,
content activities,
content,
develop
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Ongoing updates for extraction, transformation and load for updated data |
data analytics,
data analysis techniques,
data analytics,
z - no action
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A data quality report that outlines the usability and accuracy of the data. |
data analytics,
deliverable description,
data analytics,
z - no action
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Content |
content management,
company department,
content,
z - no action
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Results from the LeapThought © Document Database: A distinctive information portfolio of data, perspective, and content LeapThought has found 126 files.
| Sources of content for a content-driven intranet site- 1 Powerpoint slide |
 |
This combination map/list shows many different content categories and how they would be assembled on an intranet and delivered to users on a filtered, customized basis.
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| CRM integration and implementation components: technology-centric perspective- 1 PowerPoint slide |
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This unusual dartboard/tootsie pop/atom graphic shows the necessary components of CRM integration and implementation with a technology-centric point of view.
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| Enterprise Content Engine- 1 Powerpoint slide |
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This cool looking graphic shows an enterprise content engine with a content base in the center and different types of content “wrapped around”.
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| Content type and content source matrix- 1 Powerpoint slide |
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This matrix lists about 20-30 different content that might be used on a website in categories of their type and their source. This list would be a great asset to anyone building a content strategy or contextual marketing strategy for...
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| Examples of new marketing activity- 1 PowerPoint slide |
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This short list shows three new marketing activities with descriptions and example tactics.
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| Start-up marketing program- 1 Powerpoint slide |
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This graphic shows the components of a marketing program for a new company/start-up. The basic marketing components include PR, creative and brand development, web development, campaign development and management.
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| Vision for employee online marketplace and intranet- 1 Powerpoint slide |
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This framework/list combo shows sections of an employee intranet and some of the features that would be associated with each one.
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| Establishing CRM priorities- 1 PowerPoint Slide |
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This classic Harvey ball chart shows the progress of different CRM initiatives against three different business units. It is used here to establish CRM priorities.
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| Composition of the knowledge management offering- 1 Powerpoint slide |
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This framework/list shows a fairly complete view of knowledge management product offerings or disciplines ranging from very tactical activities (such as training) to very sophisticated (data mining).
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| Data Management is central to Marketing Operations- 1 Powerpoint slide |
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This slide provides an illustration of how data sources can be managed and analyzed to benefit marketing operations. This illustration compares the process to a funnel, with raw data entering the system and applied data exiting as useful marketing to
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| Components of the knowledge/training system- 1 Powerpoint slide |
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This map shows the most basic, top-level components of a knowledge management system.
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| Launch approach for content system- 1 Powerpoint slide |
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This graphic describes the launch approach for a website content system.
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| Understanding customers: Marketing data questions- 1 Powerpoint page |
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This slide is a tidy catalog of what questions marketing should be asking about their customers.
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| Knowledge management- 1 Powerpoint slide |
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This slide provides a list of ways to take advantage of Knowledge Management Technologies in a visually conductive manner and details how to best use Knowledge Management systems.
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| Customer information teaches companies how to provide the right experiences- 1 Powerpoint slide |
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This combination list/map/case shows many different types of customer data and how they can be used for management decisions as well as transactional or customer-based decisions.
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