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Benefits of a new brand

Business object: List
Activities - Function - Trend: Business case - Marketing - Branding
Industry: Any
User profile: Branding consulting
Filetype: Powerpoint
About the file: 1 Powerpoint slide

Single download (a la carte) price: $35.00 US

Usage notes:

This graphical list shows both the internal and external benefits of creating a new brand. This would be used to make a case for renaming a company or changing its key branding attributes (like logos).

This should be tempered with all the many reasons why changing branding is usually disastrous.

External benefits: creates awareness, supports sales, ignites stock prices, builds brand equity, attractive to partners. Internal benefits: creates excitement, improves recruiting, provides organizational focus, supports integration, improves employee retention.

Keywords: External benefits: creates awareness, supports sales, ignites stock prices, builds brand equity, attractive to partners. Internal benefits: creates excitement, improves recruiting, provides organizational focus, supports integration, improves employ

Related files: More files about Branding.

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