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Drivers of corporate identity name change

Business object: List
Activities - Function - Trend: Analysis - Management-strategy - Branding
Industry: Any
User profile: Brand consultant
Filetype: Powerpoint
About the file: 1 Powerpoint slide

Single download (a la carte) price: $20.00 US

Usage notes:

This slide lists good reasons to change the name of your company.

They include: recreate identity, forming a holding company, mergers and acquisitions, spin-offs. Arguably, �recreate identity� covers the rest. Listed below are details.

Keywords: recreate identity, forming a holding company, mergers and acquisitions, spin-offs

Related files: More files about Branding.

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