Business object: Framework Activities - Function - Trend: Sales and marketing - Sales - Branding Industry: Consulting User profile: Consulting sales Filetype: Powerpoint About the file: 1 Powerpoint slide
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Usage notes: This complicated graphic shows a marketing services model (i.e., services that a marketing agency might offer).
This graphic blends marketing disciplines and activities. It also presents two sequential tracks of activity: strategic marketing and customer knowledge. This process shows how a strong data analytics practice works within a marketing environment.
Components include: strategy development, strategic marketing, branding, customer contact strategy, communications strategy, planning, implementation management, results measurement, customer knowledge, data analytics, list management, database management, reporting and tracking. Keywords: strategy development, strategic marketing, branding, customer contact strategy, communications strategy, planning, implementation management, results measurement, customer knowledge,
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