Marketing implementation: Three options

This slide shows three different modes of implementing a program (following business planning and marketing strategy). The three modes are “our stable” (meaning a company’s group of preferred vendors), “our management” (meaning the company manages a group of preferred and client-preferred vendors) or “client execution” (where the client implements everything themselves).

This slide would be used by a consulting company or agency who wants to sell the business planning and marketing strategy projects, but provide an objective face when it comes to the implementation work (often the real money-maker). This ensures an objective planning and strategy phase.

The slide reads: Our company is capable of working in a variety of implementation modes, depending on the clients preference, expertise, bandwidth and relationships. In each scenario, the client is integral to all key decisions, and may participate in the execution at whatever level is comfortable.

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