Business object: Framework Activities - Function - Trend: Planning - Marketing - Branding Industry: Any User profile: Marketer Filetype: Powerpoint About the file: 1 Powerpoint slide
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Usage notes: This framework/continuum shows five marketing activities that would crudely appear in a continuous marketing cycle.
Discussed here are customer and business intelligence, brand and marketing strategy, online, interactive development and integration, integrated communications strategy and execution, real-time knowledge transfer. This would be used to introduce or explain an entire marketing system. The language here is probably needlessly ‘agency/consultanty”, but could easily be modified to fit any five-step continuum. Keywords: Customer driven organization, customer and business intelligence, brand and marketing strategy, online, interactive development and integration, integrated communications strategy and execution, real-time knowledge transfer
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