Brand Compass - Marketing planning proposal

This is a complete proposal for a branding and marketing strategy project.

It is relatively short, and doesn't go deep in strategy, but sucinctly describes project work.

Goals of the project are:

• Clearly articulate to marketing department and management the “brand essence” of the offering
• Create a platform to coordinate and align marketing’s actions and provide a common thrust for marketing to rally around
• Provide the brand basis for future marketing programs and customer communications

The chapters in this proposal are:

• Introduction
• Project approach
• Project deliverables
• Proposed Project Organization, Timing and
• Professional Fees
• Conclusion

$54.00.

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