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Brand guidance: Overview of project approach - Macro and micro

Business object: Plan
Activities - Function - Trend: Planning - Marketing - Branding
Industry: Any
User profile: Marketing consultant
Filetype: Powerpoint
About the file: 1 Powerpoint slide

Single download (a la carte) price: $35.00 US

Usage notes:

This graphic shows a large branding project with three large phases: textual articulation, visual articulation, and program design and execution. The first part is blown out into a more detailed project plan.

The next step, B. Visual articulation, would show a plan that includes mock-ups, logo treatments, photography treatments, etc., Leapthought25 is dedicated to the detailed (blue) project approach.

This slide would be used towards the end of proposal or pitch to define the work that an agency or consultancy would need to complete.

Keywords: Brand guidance, project approach, macro, micro, textual articulation, visual articulation, program design and execution

Related files: LeapThought25 Full proposal More files about Branding.

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