Branding project plan overview

This top-level project approach shows three large branding project phases: assessment and analysis, brand ID and planning, and implementation.

This slide would be used to plan a project, sell a project, or present a project update. The “we are here” triangle could easily be moved to show progress. This phase graphic could be repurposed to serve almost any project (assess, plan, action).

The bullets below provide detail. They include: Conduct strategic assessment, Brand strategy, Brand identity, Sales tools and communication plan, Website/interactive plan, Integrated marketing plan, Internal communications plan, Corporate material plan, Marketing process/infrastructure plan, Brand standards, Sales communication, Website/interactive implementation, Integrated marketing campaign, Internal communication campaign, Corporate material, Marketing staff-up and process.

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