Leapthought's Documents of the Moment

This map shows the potential impact of routine business decisions, described here as the “critical event” and “the definitive decision”.

This framework is used to evaluate employees performance during their annual performance review.

This Gantt-like chart plots out a four-month marketing/branding project. The little gavels show a decision point and the lightning bolts show an action/deliverable.

This graphic shows three services areas (strategic branding, CRM, integrated communications) set along a project management or business lifecycle continuum.

This mock bar chart shows how merging (or acquired) companies gradually integrate over multiple generations, shifting from separately branded entities providing separate services, growing into an integrated, master-branded force.

This three page document describes different best practices in using e-mail for marketing.