Leapthought's Documents of the Moment

This 10-step project plan shows the steps required to complete an assessment and analysis phase of a branding project.

This pyramid graphic shows a two flows of information: one on activities to complete a vision, identity and communication strategy, and the other are benefits derived from the activity.

This colorful illustration (a graphic list, really) shows the mission critical activities required for a brand launch, here shown as a new name and identity package.

This slide illustrates how a trained data model can guide two fundamental marketing decisions: determining what the right tactics are (such as creating a specific offer) and identifying the right customers to market to (i.e., picking the right lis

This top-level process/plan illustrates the steps needed to plan a new Internet business, from determining its business model and plan, through inception. Fast-track items/activities are also listed.

This slide shows three different modes of implementing a program (following business planning and marketing strategy). The three modes are “our stable” (meaning a company’s group of preferred vendors), “our management” (meaning the company manage